beauty
How brands can best maximize Chinese apps Xiaohongshu, Douyin, Weibo and Zhihu
Discover the winning ‘grass rooting’ strategies for China’s four main platforms — Xiaohongshu, Douyin, Weibo, and Zhihu. Read More
Roblox runway: L’Oréal’s innovative approach to Paris Fashion Week
As more brands tailor their offerings to suit the new wave of young spenders, L’Oréal is betting on Roblox’s global power to put it big on Gen Z’s radar. Read More
Backlash to ‘Lipstick King’ Li Jiaqi sparks a new trend, with Chinese brands rolling out 79 RMB deals
The 79 RMB eyebrow pencil at the center of Li Jiaqi’s latest controversy has become a source of inspiration for local brands. Read More
The viral rise of Chinese-style beauty and ‘Douyin makeup’ on TikTok
“Douyin makeup” tutorials have been making waves across TikTok. What is it and why is it so popular? Read More
Richemont launches new beauty division, doubling down on high-end fragrance
Following similar moves by LVMH and Kering, Richemont’s beauty division is tasked with scaling up its fragrance business. Will the group take the business in-house? Read More
‘Mom skincare’ — China’s maturing Gen X consumers give rise to new beauty opportunities
Gen X is a skincare and beauty-conscious generation, but the beauty industry in China offers it few options. How can beauty brands tap this opportunity? Read More
Marc Jacobs’ fashion and beauty renaissance: Can the American brand make a global comeback?
After fading in prominence, Marc Jacobs is reviving its beauty division. Today’s fashion brands need to sell more than just apparel to stay relevant. Read More
Fukushima fallout: Chinese consumers shun Japanese brands
Chinese consumers are boycotting Japanese products after Japan started releasing treated radioactive water into the Pacific Ocean. How will this impact brands' bottom line? Read More
Elizabeth Arden fined for misleading Chinese consumers
Elizabeth Arden was fined $2,750 for misleading consumers about the price of its new White Tea Skin Solutions series. Read More
The results are in: What did Chinese consumers splurge on this Qixi Festival?
Gift boxes, beauty products, and sports equipment were hot-selling items this Qixi Festival. Read More
