beauty
Can Beauty Brands Capitalize on Euphoria’s Popularity in China?
With Chinese beauty fans obsessing over makeup looks from the Western TV series Euphoria, can beauty brands find ways to leverage the runaway hit? Read More
Behind C-Beauty Disruptor Florasis’ Global Expansion
Florasis has ridden the hype wave of Chinese beauty to become a global phenomenon. Here’s what it did to challenge competitors in international markets. Read More
As the Korean Wave Fades in China, K-Beauty’s Loss is C-Beauty’s Gain
The Korean Wave is increasingly becoming a ripple in China, amid an ongoing entertainment crackdown and surging competition from Chinese beauty brands. Read More
Chanel’s Advent Calendar Comes Under Consumer Scrutiny
Chanel launched its first Advent calendar. Yet, netizens called out the brand as the price of the surprise box was much higher than what was in it. Read More
Jacquemus Expands Into Beauty. Is China Next?
Jacquemus is co-launching a beauty line early next year — hot news even in China despite the label’s lack of social presence. Read More
Hainan Island: Luxury Opportunity Or a Trap?
McKinsey & Co.’s latest report states that travelers will return to Hainan even after international travel resumes, projecting tenfold growth by 2025. Read More
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
Luxury Brands Should Not Forget The ‘Silver Yuan’
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Read More
Is Shanghai the New Beauty Capital?
This year, a number of initiatives, store openings, and digital innovations located in Shanghai suggest the city’s growing allure to beauty leaders. Read More
China Can’t Buy Enough Beauty Gadgets
The beauty segment has traditionally performed well for luxury houses, but the pandemic has changed the way brands must approach their beauty consumers. Read More
