beauty
C-Beauty Secrets: Learnings From China’s Top Cosmetics Brands
The ability of more agile C-beauty brands to connect with Chinese consumers during the pandemic has increased their stickiness, which is great news for China’s domestic beauty and skincare industry. Moreover, this comes at a time when China’s consumers are re-accessing their beauty ideals. But how worried should western cosmetics brands be, and what should ... Read More
Why Is ‘Princess Style’ Trending With China’s Gen Zers?
Disney princesses have inspired girls around the globe for years, but now Chinese Gen Zers are obsessed with them, and they’ve taken the trend online. Read More
L’Oréal Holds Tight As China Keeps Up Growth
L’Oréal is expected to outperform the beauty market and return to growth thanks to China’s sharp recovery and e-commerce growth in the first half of 2020. Read More
What Does China’s Revised Cosmetics Regulation Mean For Beauty Brands?
China's State Council issued the long-awaited revised Cosmetics Supervision and Administration Regulation. What are takeaways for beauty players? Read More
Douyin Beauty Industry Report
The new Douyin Beauty Industry Report 2020 shows the platform is increasingly becoming a good marketing channel for beauty and cosmetics brands. Read More
Shiseido’s 2020 First Quarter Earnings Look to China for Future Results
Shiseido Company, Limited’s 2020 first quarter earnings follow the trend that China’s market is the first to bounce back. Read More
Fenty Beauty and HEYTEA Collaboration Banks on Exclusivity
The unusual collaboration between HEYTEA and Fenty Beauty, which features the latter’s existing product, aims to boost social engagement for both brands. Read More
Why C-Beauty Has Become More Popular After COVID-19
COVID-19 is currently turning the beauty industry upside down, as new C-beauty brands compete with international companies for Chinese consumer dollars. Read More
Can Harmay Take Out Sephora in China?
Whether you are an established beauty brand in China or simply eyeing the sector, Harmay is blazing a new trail in how to engage Chinese millennials. Read More
Glossy Forum: The Age of E-Commerce
As fashion and beauty sales move online, brands are rethinking their business models to optimize sales channels: They’re updating their e-commerce sites to better tell their brand stories, inserting personalization at every step to meet new standards on service. At the same time, they’re syncing data collected across touchpoints to gain a 360-degree view of ... Read More
