beauty KOLs
Can C-Beauty Brands Cultivate Loyal Consumers?
C-beauty brands are sliding down the ranks at China’s shopping festivals, and most have a lack of user stickiness to blame. How can they survive? Read More
Can Brands Tap Into The Rebellious Gen-Z “Tea Art” Trend?
A new makeup style in China called Tea Art is turning a derogatory internet catchphrase upside down, but can brands take advantage of this trend? Read More
Have Chinese Beauty Consumers Changed After the COVID-19 Outbreak?
Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Read More
Meet China’s Most Influential Bloggers on WeChat
A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More
Three Tips for Using Influencers in China: Lessons from the Skincare Industry
A new report released by influencer marketing agency PARKLU shows 3 golden rules to maximize the value of China's beauty influencers. Read More
Redbook Is a Vital Part of Any Beauty Brand’s Marketing Mix
The social e-commerce platform has become the go-to resource for female consumers looking for product reviews and advice. Read More
