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Tag

beauty brands

  • Beauty & Health

    In China, Beauty Brands Turn to High-Tech Toys to Plug Their Wares

    Yiling Pan  |   Share
    High-end beauty brands such as SK-II and Sephora showcase the future of retail by incorporating high-tech toys for experience-seeking Chinese shoppers. Read More
  • Headline From China

    Chinese Whispers: Hermès CEO Undaunted by the U.S.-China Trade War, and More

    Yiling Pan  |   Share
    French luxury powerhouse Hermès believes the ongoing trade war between the United States and China won't have an immediate impact on its business. Read More
  • Marketing & Branding

    Beauty Brands in China Tap into the Power of Father’s Day

    Yiling Pan  |   Share
    Many traditionally female-oriented beauty brands released campaigns ahead of Father's Day, indicating China's shifting views on gender roles and styles. Read More
  • E-Commerce

    Redbook Is a Vital Part of Any Beauty Brand’s Marketing Mix

    Lauren Hallanan  |   Share
    The social e-commerce platform has become the go-to resource for female consumers looking for product reviews and advice. Read More
  • Beauty & Health

    How These Male Chinese Bloggers Make a Killing Explaining Cosmetics to You

    Ruonan Zheng  |   Share
    A Chinese male beauty blogger revealed in an interview how he belongs to a group of Chinese men who influence female shoppers' cosmetics decisions. Read More
  • Beauty & Health

    Report Says Chinese Men Spend 24 Minutes Grooming Daily, Signaling Market Opportunity

    Yiling Pan  |   Share
    Chinese men spend an average of 24 minutes on their daily grooming routine, signaling a growing market for male skincare. Read More
  • Market Trends

    In China, Premium Cosmetics Surpassed Mass Beauty Brands in 2016

    Yiling Pan  |   Share
    While mass beauty labels beat out luxury brands globally, a new report shows the opposite was true in China, where people are increasingly aware of beauty. Read More
  • Social Media

    WeChat’s Transformative Role for Beauty Brands in China

    Yiling Pan  |   Share
    Premium beauty brands in China are embracing the new reality that consumers expect them to use WeChat in a more dynamic and engaging way. Read More
  • What Luxury Can Learn from Beauty Brands About Engaging Consumers on WeChat

    Jing Daily  |   Share
    A new L2 report details which beauty brands are excelling at reaching Chinese consumers on WeChat with features such as loyalty programs and gamification. Read More

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