beauty brands

Global beauty brands that want to keep up with the changes in China and get ahead of the competition should consider these strategies. Read More

High-end beauty brands such as SK-II and Sephora showcase the future of retail by incorporating high-tech toys for experience-seeking Chinese shoppers. Read More

French luxury powerhouse Hermès believes the ongoing trade war between the United States and China won't have an immediate impact on its business. Read More

Many traditionally female-oriented beauty brands released campaigns ahead of Father's Day, indicating China's shifting views on gender roles and styles. Read More

The social e-commerce platform has become the go-to resource for female consumers looking for product reviews and advice. Read More

A Chinese male beauty blogger revealed in an interview how he belongs to a group of Chinese men who influence female shoppers' cosmetics decisions. Read More

Chinese men spend an average of 24 minutes on their daily grooming routine, signaling a growing market for male skincare. Read More

While mass beauty labels beat out luxury brands globally, a new report shows the opposite was true in China, where people are increasingly aware of beauty. Read More

Premium beauty brands in China are embracing the new reality that consumers expect them to use WeChat in a more dynamic and engaging way. Read More

A new L2 report details which beauty brands are excelling at reaching Chinese consumers on WeChat with features such as loyalty programs and gamification. Read More