beauty brands
Strategies to Attract Beauty Luxury Consumers
Global beauty brands that want to keep up with the changes in China and get ahead of the competition should consider these strategies. Read More
In China, Beauty Brands Turn to High-Tech Toys to Plug Their Wares
High-end beauty brands such as SK-II and Sephora showcase the future of retail by incorporating high-tech toys for experience-seeking Chinese shoppers. Read More
Chinese Whispers: Hermès CEO Undaunted by the U.S.-China Trade War, and More
French luxury powerhouse Hermès believes the ongoing trade war between the United States and China won't have an immediate impact on its business. Read More
Beauty Brands in China Tap into the Power of Father’s Day
Many traditionally female-oriented beauty brands released campaigns ahead of Father's Day, indicating China's shifting views on gender roles and styles. Read More
Redbook Is a Vital Part of Any Beauty Brand’s Marketing Mix
The social e-commerce platform has become the go-to resource for female consumers looking for product reviews and advice. Read More
How These Male Chinese Bloggers Make a Killing Explaining Cosmetics to You
A Chinese male beauty blogger revealed in an interview how he belongs to a group of Chinese men who influence female shoppers' cosmetics decisions. Read More
Report Says Chinese Men Spend 24 Minutes Grooming Daily, Signaling Market Opportunity
Chinese men spend an average of 24 minutes on their daily grooming routine, signaling a growing market for male skincare. Read More
In China, Premium Cosmetics Surpassed Mass Beauty Brands in 2016
While mass beauty labels beat out luxury brands globally, a new report shows the opposite was true in China, where people are increasingly aware of beauty. Read More
WeChat’s Transformative Role for Beauty Brands in China
Premium beauty brands in China are embracing the new reality that consumers expect them to use WeChat in a more dynamic and engaging way. Read More
What Luxury Can Learn from Beauty Brands About Engaging Consumers on WeChat
A new L2 report details which beauty brands are excelling at reaching Chinese consumers on WeChat with features such as loyalty programs and gamification. Read More
