BCG
Though Overshadowed by Newer Platforms, WeChat Still a Powerful Purchase Driver
Millennials and Gen Z consumers will soon become the backbone of luxury consumption in China via soaring purchases and rising influence. Read More
China’s Version Of ‘Recession Fashion’ Could Change Global Styles
Sober recession fashions have again been the norm in the West in 2020, but not in China, which is embracing bold excessive styles. Read More
How Can Brands Boost Immunity Against the COVID-19 Virus
We gathered report insights from Boston Consulting Group (BCG), McKinsey & Company, and Kantar China to give an overview of strategic alignment. Read More
This WeChat Travel Report Shows Luxury Brands Ways to Court Traveling Chinese
A recent travel insight report released by WeChat implies ways for luxury brands to capture the traveling Chinese consumers who love shopping. Read More
10 Lessons from China’s Dominant E-Commerce Game
The latest report by Boston Consulting Group reveals 10 key reasons that China is beating the West in the e-commerce industry. Read More
China Overtakes Japan For Second Place On Global Millionaire List
According to a new Boston Consulting Group report, China saw a staggering 82 percent rise in its number of millionaires in 2013. Read More
5 Vital Facts Brands Need To Know About China’s Online Shoppers
With brands preparing for a projected 730 million internet users in China by 2016, a new report takes a detailed look at Chinese consumers' online habits. Read More
Report: China May Surpass Japan To Become #2 Tourism Market Within Two Years
According to the Boston Consulting Group's latest report, the spending power of these tens of millions of mainland Chinese tourists should see them become the world's second-largest tourist contingent, surpassing… Read More
