basketball
Puma Sales Roar Back With China Growth
With China driving its Asia growth, Puma focused on strengthening regional relevance, from expanding celebrity partnerships to leveraging Singles’ Day. Read More
How Brands Can Cash In On Sports Marketing In China
“Professional sport is still a relatively new concept in China, and it’s easy to forget that when the market moves so quickly,” says one China sports expert in a new… Read More
NBA To Launch Chinese New Year Festivities For Massive China Fan Base
For the third year in a row, the NBA is honoring its largest global fan base with Lunar New Year celebrations both in China and at home. Read More
Kobe Bryant Wines And Dines Hublot’s VIP Clients In Beijing
If there's one thing China's affluent may like more than VIP treatment, it's basketball, and Hublot combined both with a special dinner with Kobe Bryant for its top Chinese customers. Read More
Air Jordan Gets Commemorative “Year of the Rabbit” Treatment
Following Nike's Kobe VI China-Only shoe, the eagerly awaited 2011 Air Jordans are the next to have a Chinese New Year commemorative release, with a special colorway for the China… Read More-
Nike Goes Local With China-Only Zoom Kobe VI
Just in time for Chinese New Year, Nike is set to release a limited-edition, China-only version of its Zoom Kobe VI basketball shoe. Read More -
Does Ice Hockey Have A Future In China?
While some elite sports, such as golf, have proven exceptionally popular among China's upper class, other sports like baseball, rugby and ice hockey have struggled to find a market. Read More -
Li-Ning’s First American Store Opens In Portland (Photos)
This month, Li Ning's first American store opened to a decent amount of fanfare on NW Hoyt Street, drawing basketball shoe enthusiasts hoping to get their hands on Baron Davis’s… Read More -
2010 Spot To Watch: Mercedes-Benz Arena In Shanghai
The massive $280 million clam-shaped arena currently under construction on the Huangpu River by Shanghai is set to get a new name, as Mercedes-Benz has purchased naming rights to the… Read More -
Yao Ming: China’s Newest Arts Ambassador?
Over the past few years, "art diplomacy" has become one of the most potent forms of Chinese soft power. This January, the Yao Ming Foundation will do its part to… Read More
