balenciaga
Note To Luxury Brands: Don’t Spoil The Plot!
With the hashtag #DramaIreSyndrome hitting 110 million views on Weibo, are luxury TV seedings starting to become a bad idea for brands? Read More
Have China’s Consumers Forgiven Balenciaga Enough to Buy Couture?
Balenciaga’s “ugly beauty” look is often a hard sell among China’s younger shoppers. Can they be enticed by the house's recently revived haute couture line? Read More
Who the Devil Wears Gucci? Why the Luxury Brand’s Relaunch Carries Markers of Success
There aren’t many examples of luxury brands being proverbial phoenixes, but Gucci has most new luxury attributes to make it back big this year. Read More
Gucci Leads Kering’s Growth Once Again
After staining Kering’s scorecard in 2020, Gucci has managed to reclaim its star status this quarter, surging 25 percent in revenues. Read More
Will a Gucci-Balenciaga Collab Break The Internet?
Gucci’s first collection of 2021 will be livestreamed in China. But are the rumors true that it will collaborate with Balenciaga? Read More
Pets: The New Code To China’s Luxury Fashion Consumers
Pet fashion sales have been booming in China, and luxury brands need to be ready to take full advantage of this trend. Read More
How Luxury Took Over Memes
The ability to become a trending topic is the ultimate prize, and meme-worthy fashion is the fastest and easiest way to the top. Read More
Did Luxury Brands Learn Their Lessons This CNY?
As we approach Chinese New Year in 2021, Jing Daily asks: Has luxury learned its lessons for the Year of the Ox? Read More
Why Loewe’s Dedication To Craft Pays Off In China
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Balenciaga, Nike, and Loewe. Read More
Luxury Marketing in 2021 Will Look (and Feel) a Lot More Animated
If there’s one trend that has exploded and become ubiquitous across consumer segments over the past few years, it’s the influence of video games and the cartoon-ification of marketing. As… Read More
