balenciaga
What’s Old Is New Again: Burberry, Balenciaga Return To Roots As Luxury Leans Into Heritage
After years of interchangeable sans serif logos, luxury fashion brands are returning not only to traditional branding, but to their roots. Read More
Looking Back: 2022’s Top 8 Global Campaigns In China
Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
Viral Products For The Win: New Data From Xiaohongshu
A new Xiaohongshu report proves how much social media is governing Chinese Gen Z luxury spending — from buying products to being introduced to new brands. Read More
Adidas and Balenciaga Cast Out Kanye After Anti-Semetic Remarks. What Does China Make Of It?
Adidas and Balenciaga have both cut ties with Kanye West over his recent bad behavior. But is China as outraged by his antics as the West? Read More
Gucci Appointed A Head of Metaverse. Should Luxury Follow Suit?
As metaverse interest accelerates, just how necessary is it for luxury brands to be introducing digital-first divisions and experts into their strategies? Read More
From Coperni’s Spray-On Dress To AVAVAV’s Falling Models, This Is The Post-COVID Catwalk
During the Spring 2023 season, it wasn’t the clothes going viral — it was the runway shows. Physical events are back and bigger than ever before. Read More
Will Kanye’s Controversy Impact Yeezy Gap Engineered By Balenciaga In China?
Shoppers lined up for hundreds of meters around Gap's Shanghai store, eager to get their hands on one of the most unusual team-ups in brand collab history. Read More
Balenciaga Gets Dirty At Paris Fashion Week
Demna rewrote luxury’s hierarchical rules at Paris Fashion Week with his muddy "runway," a move that will play well in China. Read More
Fendi Joins Forces With Meta For Its Virtual AR Sneakers Experience
Fendi is back in the metaverse, this time bringing Meta’s technology to its iconic Faster sneaker silhouette for a special AR experience. Read More
Will Balenciaga Release Its Viral Trash Bag In China?
Balenciaga's $1,790 trash bag-inspired purse is turning heads worldwide. But will this absurd fashion piece drop in China's unforgiving market? Read More
