balenciaga
Will Chinese Designers Control The Fashion Industry of the Future?
International Fashion Scout (ITS), a key barometer of the industry’s talent, had seven Chinese finalists this year. Is this a sign of things to come? Read More
Against Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read More
3 Critical Steps Luxury Brands Must Take To Rebound From COVID-19
COVID-19 has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience. Read More
Luxury In The US Suffering Without Chinese Students
Trump’s policies and COVID-19 have pushed Chinese students to pursue advanced degrees outside the US, which is hurting the country’s luxury market. Read More
Why The Outdated ‘Spirit Boy’ Style Is Making A Comeback In China
The tasteless Spirit Boy aesthetic is the latest trend to captivate China’s Generation Z. What do brands need to know about this ironic fad? Read More
4 Post-COVID Marketing Tips That Will Save Luxury Brands In China
We outline marketing tips to help luxury players optimize their China strategies during rising consumer patriotism and challenging digital environments. Read More
When Controversy Hits in China, Luxury Brands Bank on Short Attention Spans
Some global luxury brands have created marketing campaigns that have offend the sensibilities of Chinese netizens. What lessons can be learned? Read More
China’s Version Of ‘Recession Fashion’ Could Change Global Styles
Sober recession fashions have again been the norm in the West in 2020, but not in China, which is embracing bold excessive styles. Read More
Alimama Predicts Gen Zers and Lower-Tier Cities Will Rule Fashion
Alimama, Alibaba’s marketing, technology, and big-data platform, just released an insight report profiling fashion trends and consumer behaviors in China. Read More
Chinese Netizens Turn on Balenciaga’s Latest Campaign, But To What End?
Balenciaga’s new campaign for Chinese Valentine’s Day is stirring dissent on China’s internet, but will this offense really hurt the brand’s sales? Read More
