balenciaga
From Tod’s to Balenciaga, NFC chips are luxury’s secret weapon
The roundup and the verdict on this week’s hottest Web3 activations. Read More
China reacts to Michelle Yeoh’s appointment as Balenciaga brand ambassador
Balenciaga announced its appointment of Michelle Yeoh as brand ambassador on November 9. After losing its grip on the West, can the storied couture house find success in China? Read More
What Q3 results reveal: Why some luxury brands are in crisis while others outperform
While the more “quiet” luxury brands like Hermès and Brunello Cucinelli confirmed strong demand in Q3, other brands like Gucci disappointed. Read More
‘Games are the social networks of the future’: LVMH and Gucci have taken note
Gen Z consumers are moving from traditional games to user-generated content games like Roblox. LVMH, Gucci, and Balenciaga lead the pack for luxury activations on these gaming platforms. Read More
The unveiling: Demna pays tribute to artistry at Balenciaga’s Paris show
Balenciaga's Demna provided perhaps the most interesting runway lineup this week in Paris, casting friends, family and colleagues alongside models. Read More
Qixi, ‘China’s Valentine’s Day,’ is here: Which luxury campaigns are pulling at our heartstrings?
Luxury brands are courting Chinese consumers this Qixi Festival with poetic and culturally-specific campaigns. Here are our top picks. Read More
Chanel, Loewe, Rimowa, and Tiffany reinvent romance for China’s Qixi festival
Reinterpreting Chinese mythology, using real-life couples, and launching limited edition products have become luxury brands' winning formula for China's Qixi Festival. Read More
How much damage are French riots causing ‘Brand France’?
The ultimate luxury destination, France had been looking to woo back high-spending Chinese tourists, not scare them away, though the unrest’s impact is likely to be limited Read More
Louis Vuitton, Estée Lauder, Balenciaga Tap Into China’s ‘I Love You Day’
Chinese consumers have grown tired of repetitive formulas being rolled out for the ‘520 Day.’ Here’s how brands are reinvigorating and tailoring their offerings. Read More
Sino-Ocean Taikoo Li Chengdu Offers Cultural Outlook For 8th Anniversary Exhibition
In the past decade, Chengdu has emerged as a luxury capital and one of the most important transportation, economic, and cultural hubs in southwestern China. Not only does the city… Read More
