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What Luxury Brands Need to Know to Succeed in the New Metaverse
The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Read More
The North Face x Kaws Collab Soars at Changbai Mountain, China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape, highlighting brand campaigns. Read More
China’s Most Memorable Luxury Events of 2021
From physical runways to large-scale exhibitions hosted by luxury houses, Jing Daily spotlights China's six most memorable events of 2021. Read More
Balenciaga Couture Ushers in a New Era in China
Luxury house Balenciaga presented 30 looks from its 50th Couture Collection in Shanghai. Can it court China’s couture clients? Read More
Will Chinese Gen Z Buy Gucciaga & Fendace?
Gucciaga and Fendace sent the internet into a virtual meltdown with their two “collaborations of the century.” But will they reward these four brands? Read More
Who Won the Chinese Market at Paris Fashion Week?
The Jing Daily Fashion Week Score stops off at the last of the big four fashion weeks, Paris. But was China represented enough? Read More
Aha Lolo: The Influencer Duo Popularizing Fashion Criticism In The Digital Era
In an age of post-pandemic digital transformation, the Chinese influencer duo Aha Lolo has been heavily disrupting traditional fashion criticism. Read More
Unpacking the Impact of 3 Viral Collaborations
With boundary-smashing collaborations defining today’s luxury market, Jing Daily breaks down reactions to the world’s most successful campaigns. Read More
Who Will Win The Luxury Space Race?
With China stepping up its space exploration, will the country’s wealthy soon want space themes from luxury fashion? Read More
Note To Luxury Brands: Don’t Spoil The Plot!
With the hashtag #DramaIreSyndrome hitting 110 million views on Weibo, are luxury TV seedings starting to become a bad idea for brands? Read More
