bain & co
Bain & Company: Chinese Consumers Will Make Up Half of Global Luxury Purchases by 2025
The latest Bain & Company report shows Chinese consumers will account for nearly 50 percent of the luxury — valued at €320-330 billion — by 2025. Read More
Why Digital Wallets Aid Luxury Sales
Beyond urban, high-net-worth Chinese, heritage brands have not grasped the importance of mobile wallets for the rest of China. Read More
Bain & Co: The Next Growth Engine for Luxury? Gen Z
Chinese Gen Z shoppers are proud and empowered impulse buyers, and are a major part of the global youth delivering 130 percent of future market growth. Read More
What to Expect from Chinese Spending Outside China in 2019
2018 saw intense change in cross-border China retail. Here's what to expect from Chinese outbound travel shopping habits in 2019. Read More
The Art of Selling: Louis Vuitton’s Museum-Like Show Courts China Buyers
Louis Vuitton attempts to elevate brand awareness and prestige in the minds of consumers through stories about the company's rich history—via a destination art exhibit. Here are three strategic highlights. Read More
Opinion: These 8 Qualities Define Chinese Youths
China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More
China’s Wealthy Millennials Want “Newness” and “Speed:” Bain
China’s luxury goods market took its biggest leap forward in sales in six years. The brands that deliver on these key desires will help drive a boom in China’s luxury market… Read More
What Slowdown? Luxury Giants LVMH, PPR Cash In On China Demand
Following up strong earnings results from Hermès and Remy Cointreau, French luxury giants LVMH, PPR and L'Oreal this week reported double-digit growth that defied observer fears of a significant China… Read More
Report: Greater China Luxury Sales Set To Surpass Japan For First Time
Underlining the importance of Asia to the global luxury market, and the role that emerging economies are playing in buoying major brands, a new PricewaterhouseCoopers report highlights some of the… Read More-
Luxury Marketing Council Set To Launch Mainland China Chapter
Founded in New York in 1994, the Luxury Marketing Council is set to launch its official mainland China chapter at the Luxury Market in China Summit in Shanghai on November… Read More
