bain & co
Has hype around China’s Singles’ Day fizzled out?
According to Bain & Co., enthusiasm around Singles’ Day is waning as Chinese consumers become more value-conscious and emotionally-driven. Read MoreBain & Co. x Altagamma: China continues to drive luxury growth in 2023
Bain & Co.'s latest report forecasts that the luxury market will grow 5-12% in 2023, thanks to China. Which categories are the most popular among Chinese shoppers? Read MoreBain & Co.: Premiumization, video and O2O shape China’s post-Covid shopping habits
From Douyin’s rise to greater health consciousness, here’s what brands should know about shifting Chinese consumer behavior in Q1 2023. Read MoreBain & Company: Chinese Consumers Will Make Up Half of Global Luxury Purchases by 2025
The latest Bain & Company report shows Chinese consumers will account for nearly 50 percent of the luxury — valued at €320-330 billion — by 2025. Read MoreWhy Digital Wallets Aid Luxury Sales
Beyond urban, high-net-worth Chinese, heritage brands have not grasped the importance of mobile wallets for the rest of China. Read MoreBain & Co: The Next Growth Engine for Luxury? Gen Z
Chinese Gen Z shoppers are proud and empowered impulse buyers, and are a major part of the global youth delivering 130 percent of future market growth. Read MoreWhat to Expect from Chinese Spending Outside China in 2019
2018 saw intense change in cross-border China retail. Here's what to expect from Chinese outbound travel shopping habits in 2019. Read MoreThe Art of Selling: Louis Vuitton’s Museum-Like Show Courts China Buyers
Louis Vuitton attempts to elevate brand awareness and prestige in the minds of consumers through stories about the company's rich history—via a destination art exhibit. Here are three strategic highlights. Read MoreOpinion: These 8 Qualities Define Chinese Youths
China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read MoreChina’s Wealthy Millennials Want “Newness” and “Speed:” Bain
China’s luxury goods market took its biggest leap forward in sales in six years. The brands that deliver on these key desires will help drive a boom in China’s luxury market… Read More