bain & co
Has hype around China’s Singles’ Day fizzled out?
According to Bain & Co., enthusiasm around Singles’ Day is waning as Chinese consumers become more value-conscious and emotionally-driven. Read More
Bain & Co. x Altagamma: China continues to drive luxury growth in 2023
Bain & Co.'s latest report forecasts that the luxury market will grow 5-12% in 2023, thanks to China. Which categories are the most popular among Chinese shoppers? Read More
Bain & Co.: Premiumization, video and O2O shape China’s post-Covid shopping habits
From Douyin’s rise to greater health consciousness, here’s what brands should know about shifting Chinese consumer behavior in Q1 2023. Read More
Bain & Company: Chinese Consumers Will Make Up Half of Global Luxury Purchases by 2025
The latest Bain & Company report shows Chinese consumers will account for nearly 50 percent of the luxury — valued at €320-330 billion — by 2025. Read More
Why Digital Wallets Aid Luxury Sales
Beyond urban, high-net-worth Chinese, heritage brands have not grasped the importance of mobile wallets for the rest of China. Read More
Bain & Co: The Next Growth Engine for Luxury? Gen Z
Chinese Gen Z shoppers are proud and empowered impulse buyers, and are a major part of the global youth delivering 130 percent of future market growth. Read More
What to Expect from Chinese Spending Outside China in 2019
2018 saw intense change in cross-border China retail. Here's what to expect from Chinese outbound travel shopping habits in 2019. Read More
The Art of Selling: Louis Vuitton’s Museum-Like Show Courts China Buyers
Louis Vuitton attempts to elevate brand awareness and prestige in the minds of consumers through stories about the company's rich history—via a destination art exhibit. Here are three strategic highlights. Read More
Opinion: These 8 Qualities Define Chinese Youths
China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More
China’s Wealthy Millennials Want “Newness” and “Speed:” Bain
China’s luxury goods market took its biggest leap forward in sales in six years. The brands that deliver on these key desires will help drive a boom in China’s luxury market… Read More
