baijiu
Spring Festival Spotlight | Shui Jing Fang Red Fortune Baijiu
Diageo gears up for Chinese New Year with another special-edition spirit, which is aimed at travelers as a result of the company's international focus. Read More
From WeChat To Peng Liyuan: The Top 10 China Luxury Stories Of 2013
This past year has been a whirlwind for the luxury industry in China. Check out Jing Daily's list of the top 10 stories that shaped the market in 2013. Read More
Could Mid-Market Be The Way To Go For Slumping Baijiu in 2014?
While high-end baijiu brands have been eyeing overseas markets as a result of the government's anti-corruption campaign, one company decided to target the middle class market at home. Read More
China’s Consumers Are Traveling More And Drinking Less With Top Homegrown Brands
A new report on the top 100 most valuable Chinese brands finds that a tourism boom is sparking success in the Chinese travel industry, but the government's continued anti-extravagance campaign… Read More
Moutai Aims To Boost Sales Abroad—But Not To Foreigners
While Diageo has been working to market its Shuijingfang baijiu to Westerners, Moutai is also going global with a Paris investment. Read More
Steep Drop For Banquets Signals China’s Austerity Drive Still In High Gear
Some luxury sales have been picking up in the second quarter, but the continued decline of shark fin soup and baijiu sales shows that the government's corruption crackdown is far… Read More
Study Links CCP’s Crackdown To Business Banquet Spending Slump
A new survey of 100 Chinese companies finds tangible evidence that the main reason for huge cuts to "corporate entertainment" expenditures is, unsurprisingly, the government's ongoing anti-extravagance campaign. Read More
Diageo Ups Its Stake In Baijiu Amidst Spirit’s Plunging Sales
Global drinks giant Diageo's consolidation of control over distiller Shui Jing Fang shows the conglomerate's faith that baijiu can rebound from its current slump and catch on with drinkers across… Read More
China’s Top 50 Brands Missing Fashion, Luxury
A recent report of China's top 50 brands is sparse on luxury, with only a few wine and spirits companies making the cut. Read More-
What’s Behind China’s Luxury Slowdown? Look To Several Factors
As the growth of China's luxury market moves into single digits, those searching for a single cause must look beyond the government's anti-extravagance campaign. Read More
