baijiu

The author of a new English-language book on the fiery Chinese spirit talks to Jing Daily about what it's going to take to make more foreigners baijiu aficionados. Read More

As China's austerity drive continues, Pernod Ricard, Diageo, and Rémy Cointreau are all working to overcome slumping sales. Read More

Despite experts' skepticism that wine e-commerce sites would ever succeed, China defies expectations with almost a third of its wine sales taking place online. Read More

Baijiu producer Moutai just posted a massive decline in annual sales growth, but claims it's in the midst of a comeback thanks to a rising number of non-government buyers. Read More

As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More

Hurun's annual survey finds that China's high-net-worth individuals scaled back big time amidst the government's austerity campaign. Read More

Although growth was slow in China's luxury market this year, "accessible" luxury still managed to sell. Read More

Diageo gears up for Chinese New Year with another special-edition spirit, which is aimed at travelers as a result of the company's international focus. Read More

This past year has been a whirlwind for the luxury industry in China. Check out Jing Daily's list of the top 10 stories that shaped the market in 2013. Read More

While high-end baijiu brands have been eyeing overseas markets as a result of the government's anti-corruption campaign, one company decided to target the middle class market at home. Read More