baijiu
What Luxury Brands Can Learn From Baijiu’s Anti-Corruption Comeback
China's anti-graft campaign is still going strong, but baijiu sales are on the rebound thanks to several key adjustments brands have been making. Read More
China’s Anti-Graft Campaign Shows No Signs Of Slowing For 2015
As the Chinese government gears up for a continued anti-corruption campaign in 2015, luxury labels are coping with a wide variety of methods. Read More
Alcohol Brands Hang Onto High Spirits For Future Of China Market
A new report states that Chinese consumers still have a taste for wine, spirits, and beer despite a sales slump from the government's anti-corruption campaign. Read More
China’s Wine Production Drops 14.6 Percent Amid Anti-Graft Campaign
According to a recent report, falling demand for wine in China has led winemakers across the country to scale back on production. Read More
‘Baijiu’ Author Derek Sandhaus Tells Us Why Chinese Spirit Is ‘Misunderstood’
The author of a new English-language book on the fiery Chinese spirit talks to Jing Daily about what it's going to take to make more foreigners baijiu aficionados. Read More
Which Top Drinks Brands Have The Best China Hangover Cure?
As China's austerity drive continues, Pernod Ricard, Diageo, and Rémy Cointreau are all working to overcome slumping sales. Read More
China’s Gigantic Wine Market Goes Digital
Despite experts' skepticism that wine e-commerce sites would ever succeed, China defies expectations with almost a third of its wine sales taking place online. Read More
Why China’s Top Spirit Isn’t Just For Bureaucrats Anymore
Baijiu producer Moutai just posted a massive decline in annual sales growth, but claims it's in the midst of a comeback thanks to a rising number of non-government buyers. Read More
How The World’s Top Drink Brands Cope With China’s Anti-Graft Slump
As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More
Luxury Gifting By China’s Wealthy Plummets 25 Percent
Hurun's annual survey finds that China's high-net-worth individuals scaled back big time amidst the government's austerity campaign. Read More
