baijiu

While concerns over an economic slowdown mount, sales of high-end whiskey and cognac in China are growing faster than expected. Read More

Often perceived as an old man's drink, whiskey sales in China leapt 19.5 percent in 2017 thanks largely to growing interest among consumers under 30. Read More

Hurun's latest luxury consumer price index report shows that China's high net worth individuals have experienced a price spike of 82 percent in 10 years. Read More

Domestically-listed Chinese companies, which may include luxury brands like the maker of a popular Chinese liquor, may be added to MSCI’s emerging markets index. Read More

In an effort to find new sources of sales growth, baijiu brands are promoting the spirit as a trendy cocktail ingredient to drinkers abroad. Read More

The co-founders of Beijing baijiu bar Capital Spirits describe how they plan to educate Chinese consumers about Western liquor through The Tasting Club. Read More

China's anti-graft campaign is still going strong, but baijiu sales are on the rebound thanks to several key adjustments brands have been making. Read More

As the Chinese government gears up for a continued anti-corruption campaign in 2015, luxury labels are coping with a wide variety of methods. Read More

A new report states that Chinese consumers still have a taste for wine, spirits, and beer despite a sales slump from the government's anti-corruption campaign. Read More

According to a recent report, falling demand for wine in China has led winemakers across the country to scale back on production. Read More