baijiu
Bottoms Up: How China’s Pleasure-seeking Consumers Are Falling For Luxury Whisky
As whisky booms in popularity in China, there is a huge opportunity for premium whisky brands to engage with new, younger consumers. Read More
Six Of The World’s Most Valuable Spirits Brands Are Chinese
Baijiu brands are conquering the world, with Chinese labels now accounting for almost 70 percent of global brand value in spirits. What can luxury learn? Read More
China’s ‘Female Empowerment’ Spending: Luxury’s Next Savior?
While China’s economic growth has slowed down, it could soon be just looking at another luxury boom, thanks to this growing group of female customers. Read More
As Economy Sours in China, Sales of Spirits Soar
While concerns over an economic slowdown mount, sales of high-end whiskey and cognac in China are growing faster than expected. Read More
Rich Post-80s Drive Chinese Whiskey Market Growth
Often perceived as an old man's drink, whiskey sales in China leapt 19.5 percent in 2017 thanks largely to growing interest among consumers under 30. Read More
China’s Luxury Consumer Price Index Soars 82 Percent in 10 Years
Hurun's latest luxury consumer price index report shows that China's high net worth individuals have experienced a price spike of 82 percent in 10 years. Read More
China’s Domestic Stocks, Including Luxury Liquor Brand, To Be Listed on Popular Index
Domestically-listed Chinese companies, which may include luxury brands like the maker of a popular Chinese liquor, may be added to MSCI’s emerging markets index. Read More
‘Beyond Ganbei’: Baijiu Brands Woo Global Market with Shift to Cocktail Culture
In an effort to find new sources of sales growth, baijiu brands are promoting the spirit as a trendy cocktail ingredient to drinkers abroad. Read More
Online Tasting Club Aims to Turn China’s Liquor Consumers into Connoisseurs
The co-founders of Beijing baijiu bar Capital Spirits describe how they plan to educate Chinese consumers about Western liquor through The Tasting Club. Read More
What Luxury Brands Can Learn From Baijiu’s Anti-Corruption Comeback
China's anti-graft campaign is still going strong, but baijiu sales are on the rebound thanks to several key adjustments brands have been making. Read More
