baijiu
As Economy Sours in China, Sales of Spirits Soar
While concerns over an economic slowdown mount, sales of high-end whiskey and cognac in China are growing faster than expected. Read More
Rich Post-80s Drive Chinese Whiskey Market Growth
Often perceived as an old man's drink, whiskey sales in China leapt 19.5 percent in 2017 thanks largely to growing interest among consumers under 30. Read More
China’s Luxury Consumer Price Index Soars 82 Percent in 10 Years
Hurun's latest luxury consumer price index report shows that China's high net worth individuals have experienced a price spike of 82 percent in 10 years. Read More
China’s Domestic Stocks, Including Luxury Liquor Brand, To Be Listed on Popular Index
Domestically-listed Chinese companies, which may include luxury brands like the maker of a popular Chinese liquor, may be added to MSCI’s emerging markets index. Read More
‘Beyond Ganbei’: Baijiu Brands Woo Global Market with Shift to Cocktail Culture
In an effort to find new sources of sales growth, baijiu brands are promoting the spirit as a trendy cocktail ingredient to drinkers abroad. Read More
Online Tasting Club Aims to Turn China’s Liquor Consumers into Connoisseurs
The co-founders of Beijing baijiu bar Capital Spirits describe how they plan to educate Chinese consumers about Western liquor through The Tasting Club. Read More
What Luxury Brands Can Learn From Baijiu’s Anti-Corruption Comeback
China's anti-graft campaign is still going strong, but baijiu sales are on the rebound thanks to several key adjustments brands have been making. Read More
China’s Anti-Graft Campaign Shows No Signs Of Slowing For 2015
As the Chinese government gears up for a continued anti-corruption campaign in 2015, luxury labels are coping with a wide variety of methods. Read More
Alcohol Brands Hang Onto High Spirits For Future Of China Market
A new report states that Chinese consumers still have a taste for wine, spirits, and beer despite a sales slump from the government's anti-corruption campaign. Read More
China’s Wine Production Drops 14.6 Percent Amid Anti-Graft Campaign
According to a recent report, falling demand for wine in China has led winemakers across the country to scale back on production. Read More
