baidu
China’s Internet Giants are Expanding, But So Is Government Regulation
China’s internet industry is one of the most active across the globe and as a new report by Abacus, 500 startups, and South China Morning. Read More
Gucci? Montblanc? What Luxury House is Winning China’s Digital Game?
Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More
What the New Roadster Means for Tesla in China
The Roadster is in poll position to take advantage of China’s aggressive pivot towards electric vehicles. However, the road ahead is far from smooth. Read More
China’s Internet Regulators Investigate WeChat, Weibo and Baidu Causing Fresh Concern
China's internet regulators have set up formal investigations into potential violations of the Cybersecurity Law by WeChat, Weibo and Baidu causing fresh concern for luxury brands, which heavily rely on… Read More
Trending in China: LeEco Chairman Resigns, Baidu CEO Probed After Testing Self-Driving Car
LeEco's chairman resigned over the debt problem; Baidu's CEO tested the self-driving car in Beijing but got caught by the police. Read More
How Luxury Brands Are Reaching Chinese Travelers Before They Leave Home
A report by digital intelligence firm L2 explores brands' omnichannel online strategies in China for driving sales to duty-free retailers. Read More
Why Targeting Chinese Independent Travelers Is Difficult for Tourism Businesses
For travel marketers looking to target China's growing number of independent travelers, it often turns out to be an expensive and difficult challenge. Read More
Brand Zone and Beyond: Tips for Navigating China’s Search and Social Platforms
At the recent LUISAVIAROMA 3rd Fashion & Technology Summit, Hannes Ben and Sissi Johnson discussed how tools like Brand Zone and "Fan Top Ads" can help luxury brands reach the… Read More
VIDEO: China’s Digital Natives and Their Preferences for Luxury Watches
Baidu's study recently named Cartier as a leading brand among China's digital natives thanks to its newest ambassador, celebrity Lu Han. Read More
Stronger Together: Nordic Tourism Boards Teaming Up in China
The tourism boards of Denmark, Finland, Norway, and Sweden are doing joint marketing campaigns in China to strengthen their standings in the Chinese market. Read More
