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How Brands Can Cash In On Sports Marketing In China
“Professional sport is still a relatively new concept in China, and it’s easy to forget that when the market moves so quickly,” says one China sports expert in a new… Read More
Will Li Ning Make A Splash In The US Market?
Li Ning, the sportswear brand founded by one of China's most famous athletes, has set out to become one of the world's top five sports brands within the next decade.… Read More
