ayayi
Givenchy x (b).STROY, Balmain’s ‘Need For Speed’ Wearables, And More: Web3 Drops Of The Week
Collaborations are key to standing out in the metaverse. Here's a roundup of this week’s hottest Web3 activations, taken from our Jing Meta newsletter. Read More
How Alibaba Tapped The Chinaverse For Double 11
With over 21 million products showcased and 290,000 brands participating, China’s Double 11 season was back — but this time with a Web3 makeover. Read More
From 2017 To 2022: Five Years Of Tmall Luxury Pavilion So Far
In 2017, Alibaba announced a new endeavor created especially for luxury. Half a decade on, Jing Daily analyzes how Tmall’s Luxury Pavilion is faring. Read More
KOLs Are Dead. Long Live the Virtual Influencer
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards. Read More
Metaverse Beauty With Chinese Characteristics
Digital optimism poses an exciting opportunity for beauty’s metaverse ambitions. But Beijing's ban on all crypto activities means brands should be cautious. Read More
Move Over Digital Media, China’s First Virtual Magazine Is Here
Within two days of launching, MO Magazine — China’s first virtual publication, co-created by Huasheng Media and Alimama — has garnered over 400,000 readers. Read More
Jing Daily’s Top 5 Super-Duper Articles for 2021
Do you think you can tell which Jing Daily article got the most reads out of our 2021 top 5? Read More
As China Warms Up to the Metaverse, Who’s Building It?
With no shortage of companies beginning to shape the development of China’s metaverse, Jing Daily gives an overview of its key architects and players. Read More
Loro Piana Taps Streetwear Icon Hiroshi Fujiwara for Collab
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read More
Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi
Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them? Read More
