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Dior Takes Fashion Week Marketing To New Highs
To understand the success factors behind Dior's runway show, Jing Daily looks at the localization, metaverse, and livestreaming efforts underpinning the brand's business performance. Read More
H. Moser & Cie.’s Virtual Ecosystem, Dolce & Gabbana’s NFT Teddy Bears And More: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
Virtual Influencers Are The New Faces Of Luxury Campaigns In Asia
Jing Daily takes a look at the humanoids making moves across Asia’s luxury landscape. Here’s who to keep on your radar for 2023. Read More
Givenchy x (b).STROY, Balmain’s ‘Need For Speed’ Wearables, And More: Web3 Drops Of The Week
Collaborations are key to standing out in the metaverse. Here's a roundup of this week’s hottest Web3 activations, taken from our Jing Meta newsletter. Read More
How Alibaba Tapped The Chinaverse For Double 11
With over 21 million products showcased and 290,000 brands participating, China’s Double 11 season was back — but this time with a Web3 makeover. Read More
From 2017 To 2022: Five Years Of Tmall Luxury Pavilion So Far
In 2017, Alibaba announced a new endeavor created especially for luxury. Half a decade on, Jing Daily analyzes how Tmall’s Luxury Pavilion is faring. Read More
KOLs Are Dead. Long Live the Virtual Influencer
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards. Read More
Metaverse Beauty With Chinese Characteristics
Digital optimism poses an exciting opportunity for beauty’s metaverse ambitions. But Beijing's ban on all crypto activities means brands should be cautious. Read More
Move Over Digital Media, China’s First Virtual Magazine Is Here
Within two days of launching, MO Magazine — China’s first virtual publication, co-created by Huasheng Media and Alimama — has garnered over 400,000 readers. Read More
Jing Daily’s Top 5 Super-Duper Articles for 2021
Do you think you can tell which Jing Daily article got the most reads out of our 2021 top 5? Read More
