ayayi
Metaverse Beauty With Chinese Characteristics
Digital optimism poses an exciting opportunity for beauty’s metaverse ambitions. But Beijing's ban on all crypto activities means brands should be cautious. Read More
Move Over Digital Media, China’s First Virtual Magazine Is Here
Within two days of launching, MO Magazine — China’s first virtual publication, co-created by Huasheng Media and Alimama — has garnered over 400,000 readers. Read More
Jing Daily’s Top 5 Super-Duper Articles for 2021
Do you think you can tell which Jing Daily article got the most reads out of our 2021 top 5? Read More
As China Warms Up to the Metaverse, Who’s Building It?
With no shortage of companies beginning to shape the development of China’s metaverse, Jing Daily gives an overview of its key architects and players. Read More
Loro Piana Taps Streetwear Icon Hiroshi Fujiwara for Collab
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read More
Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi
Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them? Read More
How Sandro’s Ingenuity Is Winning Over China’s Young Shoppers
Jing Daily scrutinizes how, from online to offline, Sandro weathered retail turbulence in China, and its selective use of faces to embody its Parisian DNA. Read More
How Has Shang Xia x Pop Mart Collab Tapped Blind Box Economy?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
