Axel Dumas
Would UHNWIs Buy a Hermès Birkin in the Form of an NFT?
The “MetaBirkin” case highlights the problems brands face in the metaverse. But there’s also huge potential for earnings by playing the scarcity card. Read MoreStrong Quarters by LVMH, Hermès & Kering Buoy Global Luxury
Strong third-quarter results for fashion heavyweights LVMH, Gucci’s parent Kering, and Hermès were a confidence boost for the entire global luxury business. Read MoreChina Tech Crackdown Dampens Luxury Boom
For the first time since China emerged from the COVID-19 pandemic, the Jing Daily KraneShares China Global Luxury Index spent the month steadily declining. Read MoreHow Long Can Hermès Rely on Birkin’s Allure?
Hermès is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Read MoreHermès Rides High In Q1 Thanks To Asia
Watches and jewelry made the biggest gains for Hermès, though all the categories at this esteemed French luxury house grew in high double digits. Read MoreHermès First-Half Results Are Grim, Except For Online Sales In China
The maker of the iconic Birkin bag, Hermès, is feeling the brunt of the pandemic, as its sales plunged by 42 percent over the second quarter. Read MoreHermès Remarkable China-Fueled Strategy Pays Off
Hermès' 2019 full-year earnings report reveals exceptional results and revenue growth, with the Greater China region leading the way once again. Read More