authenticity

Langers argued that brands need to create a compelling story that makes them authentic and relevant in the eyes of their consumers. Read More

Hotels.com latest report shows post-90s Chinese consumers are spending more than one-third of their income on travel. Read More

Consumers are growing sick and tired of fake influencer marketing content on social media sites, an op-ed by Jiemian states. Read More

Wen Zhou, CEO of 3.1 Phillip Lim, is taking a "slow and steady" approach to expanding in China to ensure a consistent and authentic brand-building process. Read More

The millennial generation demands transparency and authenticity at a time when luxury is becoming more institutional, with more brands and fewer companies. Read More

When it comes to earning Chinese consumers' trust, it's crucial that brands engage them "in a much more open, honest, and mutually respectful conversation." Read More

From mobile shopping to key opinion leaders, a new survey studies how, where, and why Chinese consumers buy luxury online. Read More

A newly released wealth study by Swiss bank Julius Baer has concluded that Chinese luxury consumers are not only making purchases more frequently, but are becoming savvier about their choices. Read More

Although serious wine collectors in Hong Kong are reportedly diversifying their buying habits, Burgundy's dominance at the top-end of the market remains rock solid. Read More

To explain the benefits of its online store, Coach included "10 reasons" consumers should shop online rather than offline, even when items are priced similarly. Read More