authenticity
Loro Piana Partners With Aura Blockchain Consortium To Present Its Origin Story In Web3
The acclaimed Italian label has partnered with LVMH, OTB, Prada and Richemont-backed Aura to bring its acclaimed fabrics and legacy onto the blockchain. Read More
Blockchain Will Transform The Future Of Luxury. Here’s How
Counterfeiting challenges have plagued the luxury industry for decades. Now, brands are turning to blockchain technology as a solution to this crisis. Read More
What Can China Learn From the West About Secondhand Fashion?
China’s demand for luxury goods meant that the potential market for secondhand apparel was largely ignored until recent years, while it boomed in the West. Read More
Managing Fakes is Good Business in China
Most luxury retailers have not yet deployed technologies that allow customers to verify that a product is fake or not before purchasing. Read More
How to Create an Authentic Luxury Experience for Millennials
Langers argued that brands need to create a compelling story that makes them authentic and relevant in the eyes of their consumers. Read More
Chinese Travel Report II: Why China’s Adventurous Gen-Z is Spending More Overseas
Hotels.com latest report shows post-90s Chinese consumers are spending more than one-third of their income on travel. Read More
Chinese Whispers: Are Consumers Tired of Inauthentic Influencer Marketing, and More
Consumers are growing sick and tired of fake influencer marketing content on social media sites, an op-ed by Jiemian states. Read More
CEO of 3.1 Phillip Lim on Why Moving Slow is the Way to Go in China
Wen Zhou, CEO of 3.1 Phillip Lim, is taking a "slow and steady" approach to expanding in China to ensure a consistent and authentic brand-building process. Read More
Millennials Demand Transparency From Luxury Brands
The millennial generation demands transparency and authenticity at a time when luxury is becoming more institutional, with more brands and fewer companies. Read More
Why Brand Authenticity Is More Than Just A Buzzword For Chinese Consumers
When it comes to earning Chinese consumers' trust, it's crucial that brands engage them "in a much more open, honest, and mutually respectful conversation." Read More
