authentic experience
How to Create an Authentic Luxury Experience for Millennials
Langers argued that brands need to create a compelling story that makes them authentic and relevant in the eyes of their consumers. Read More
China’s Free-Spending Gen-Zs and What Triggers Their Buying: Report
A new report from global strategy consulting firm OC&C on Gen-Z pointed out how China’s Gen-Z differs from its peers in other parts of the world. Read More
Chinese Travel Report I: Young Travelers Want Local Over Luxury
Culture is reigning over high-end, brand-name shopping sprees for China’s millennial and Gen-Z wanderlust. Read More
