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Austin Li

  • Tech

    What China’s Cross-Platform Livestreaming Freedom Means For Luxury

    Lisa Nan  |   Share
    Top anchors can now freely move between China’s live e-commerce platforms. How will the groundbreaking move benefit brands? Read More
  • Consumer Insights

    Lipstick King’s All Girls’ Offer 2 Is Here. Can It Help Brands Win The Double 11 Battle?

    Lisa Nan  |   Share
    The second season of Li Jiaqi’s hit reality show — All Girls’ Offer — has started airing. Here’s why brands should tune in to the bargaining series. Read More
  • Consumer Insights

    5 Tips For KOL Collaborations In China

    Jing Daily  |   Share
    Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
  • Consumer Insights

    Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.

    Jing Daily  |   Share
    The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
  • Content Commerce

    With First Travel-Focused Double Eleven Gala, Fliggy Shakes Up Singles’ Day

    Zihao Liu  |   Share
    This year's Double Eleven e-commerce festival saw tourism, an industry hard-hit by the COVID pandemic, become a noticeable presence. Read More
  • Beauty

    Can C-Beauty Brands Cultivate Loyal Consumers?

    Lisa Nan  |   Share
    C-beauty brands are sliding down the ranks at China’s shopping festivals, and most have a lack of user stickiness to blame. How can they survive? Read More
  • Market Analysis

    Singles’ Day in the Age of Climate Crisis?

    Gemma A. Williams  |   Share
    This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Read More
  • Influencers

    How Viya & Austin Li Won Singles’ Day

    Adina-Laura Achim  |   Share
    The big winners of this year’s Singles’ Day in China were its livestreamers. But can they also help luxury brands? Read More
  • Fashion

    How Canada Goose, Moncler, & Bosideng Created A Puffer-Oligopoly In China

    Lisa Nan  |   Share
    China’s $18 billion down apparel market is dominated by Canada Goose, Moncler, and homegrown conglomerate Bosideng — but for how long? Read More
  • Marketing

    The Limits of Luxury Livestreaming

    Jiaqi Luo  |   Share
    A year of COVID-fueled lockdowns led to the use of livestreaming to reach Chinese consumers, but luxury brands must do it right. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 06/02/2023

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