Aura Blockchain Consortium
LVMH wants to conquer the metaverse. Can the luxury titan pull it off?
After dominating the luxury market for over 30 years, LVMH is ready to take its enduring status into Web3. The question is, will it triumph? Read More
Loro Piana Partners With Aura Blockchain Consortium To Present Its Origin Story In Web3
The acclaimed Italian label has partnered with LVMH, OTB, Prada and Richemont-backed Aura to bring its acclaimed fabrics and legacy onto the blockchain. Read More
Stefano Rosso On The Power Of Gaming And Demystifying The Metaverse
The progenitor of OTB Group’s Brave Virtual Xperience and founder of digital lifestyle platform D-Cave is embracing gaming's explosive impact on luxury and committing to Web3 as the future of… Read More
Blockchain Will Transform The Future Of Luxury. Here’s How
Counterfeiting challenges have plagued the luxury industry for decades. Now, brands are turning to blockchain technology as a solution to this crisis. Read More
What Can Luxury Learn From Streetwear In The Metaverse?
Luxury is charging into the digital world at full speed, but streetwear’s success in the metaverse prevails. What can the luxury industry learn from its community-driven counterpart? Read More
Virtual Insanity, Not: Why Looking at NFTs, Gaming and the Metaverse Makes Sense for Luxury
NFTs? Skins? CryptoPunks? You’re already fed up with it all? You think it’s just noise? For luxury, it’s more exciting than you think. Read More
Prada Sales Boom as China Continues to Splurge
Not one to fall behind, Prada continues the trend of luxury comebacks this week, with retail sales in H1 2021 beating pre-pandemic figures. Read More
Can NFTs Rescue Dolce & Gabbana in China?
Dolce & Gabbana is launching a set of NFTs called Collezione Genesi. But will it help solve the Italian luxury brand's China problems? Read More
How Luxury Brands Can Earn Green By Going Green In China
Today, nearly all luxury brands have launched sustainability initiatives. But to succeed, they need to become “Greenovators,” not followers. Read More
In This Together: Why Fierce Luxury Competitors Sometimes End Up Working Together
You aren’t alone — on lobbying, climate change, and online sales — and your brand might end up working with its fiercest competitors. Read More
