augmented reality

AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More

Jing Daily summarizes how Loewe, Prada, Gucci, Manolo Blahnik and YSL Beauty connect with consumers at home via social marketing campaigns. Read More

Takashimaya became the latest instance of a foreign retailer who failed to keep up with the quickly-evolving new retail landscape in China. Read More

The high-profile French crystal brand Baccarat introduced its first-ever Chinese brand ambassador — actress Tan Zhuo — this week. Read More

This year's LVMH Les Journées Particulières, the annual open house event, has seen a huge number of visitors from China. Read More

Australia’s luxury retail industry continues to be bolstered by increased visitation and spending from Chinese inbound consumers. Read More

China’s e-tailers are expanding into the luxury sector through customer insights, hi-tech experiences, and exclusive offerings. Read More

In this edition of The Review, we round up breaking news discussed in our daily newsletter from May 21-25, 2018. Read More

In China, emerging luxury brands are shaking up traditional fashion shows, creating ‘story-living’ experiences that strive to build closer connections to their online fashion communities. Read More

No longer just a Lunar New Year tradition, brands are using red envelopes to multiply their reach and convert digital campaigns into in-store purchases. Read More