augmented reality
Decoding Ralph Lauren’s New China Strategy
Ralph Lauren unveiled a new store in Chengdu and the first Ralph’s Bar in China. How has the corporation built its key city ecosystem approach? Read More
Why Wufu Is on Everyone’s Mind This CNY
Alipay’s AR campaign, which allows users to collect auspicious Chinese "Fu" characters for Chinese New Year, has benefitted many small businesses. Read More
How Luxury Brands Can Succeed in China Post-COVID-19
COVID-19 has created societal challenges, but it has also been a golden opportunity for some. We look at five changes shaping luxury post-pandemic. Read More
It’s Time for Luxury Watch Brands to Go Online in China
In China, a land of dynamic digital innovations, how can luxury watchmakers boost their e-commerce and online marketing? Read More
4 Ways Western Luxury Brands Can Localize China Retail
Retailers have replaced universal approaches with personalized experiences and customized products. These are four ways luxury brands can localize in China. Read More
These Global Brands Are Conquering The Virtual World
In today’s post-pandemic reality, the virtual realm offers limitless and safe ways for luxury houses to connect with consumers in China and beyond. Read More
Fairytale Ending for Simone Rocha’s H&M Collab
Irish designer Simone Rocha’s collaboration with H&M crashed the Chinese version of the fast-fashion retailer’s website, which sent her fans into freefall. Read More
Future Tech China: How Can Brands Best Leverage AR in China?
For brands trying to find the sweet spot between AR/VR in retail strategy, they should be mindful of Newton's first law — The Path of Least Resistance. Read More
Does a Lack of Options Mean AR Is Here To Stay?
AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More
How Luxury Is Reaching Consumers During Lockdown
Jing Daily summarizes how Loewe, Prada, Gucci, Manolo Blahnik and YSL Beauty connect with consumers at home via social marketing campaigns. Read More
