augmented reality
Cult & Rain Taps AI, NFCs In Latest Phygital Fashion Drop. Will Luxury Follow Suit?
The Web3-first luxury fashion label embraces several explosive technological trends in its latest multi-format project. Read More
Alo Yoga’s NFTs, By Far Launches Digital Collectibles And Louis Vuitton x Yayoi Kusama Collab Turns To AR: Web3 Drops of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
Faces of the Future: The Creatives Using Web3 To Revolutionize The Jewelry Industry
Jing Daily meets the creatives using Web3 to take virtual jewelry, from cascading headpieces to gold-encrusted eyewear, into new frontiers. Read More
Decoding Ralph Lauren’s New China Strategy
Ralph Lauren unveiled a new store in Chengdu and the first Ralph’s Bar in China. How has the corporation built its key city ecosystem approach? Read More
Why Wufu Is on Everyone’s Mind This CNY
Alipay’s AR campaign, which allows users to collect auspicious Chinese "Fu" characters for Chinese New Year, has benefitted many small businesses. Read More
How Luxury Brands Can Succeed in China Post-COVID-19
COVID-19 has created societal challenges, but it has also been a golden opportunity for some. We look at five changes shaping luxury post-pandemic. Read More
It’s Time for Luxury Watch Brands to Go Online in China
In China, a land of dynamic digital innovations, how can luxury watchmakers boost their e-commerce and online marketing? Read More
4 Ways Western Luxury Brands Can Localize China Retail
Retailers have replaced universal approaches with personalized experiences and customized products. These are four ways luxury brands can localize in China. Read More
These Global Brands Are Conquering The Virtual World
In today’s post-pandemic reality, the virtual realm offers limitless and safe ways for luxury houses to connect with consumers in China and beyond. Read More
Fairytale Ending for Simone Rocha’s H&M Collab
Irish designer Simone Rocha’s collaboration with H&M crashed the Chinese version of the fast-fashion retailer’s website, which sent her fans into freefall. Read More
