augmented reality
3 Ways VR Can Transform Luxury Retailing in China
The Chinese government's recent support of VR technology has spurred initiatives by leading tech companies for its development in the retail space. Read More
Village: How to Combine Tech and Luxury Fashion in China the Smart Way
A recent London panel event helps demystify the ever-evolving relationship between fashion and technology. Read More
From Luxury Fashion to Cars: Alibaba Bets Big on Augmented Reality
Alibaba's investment in WayRay hints at AR's potential for growth and real-world application in China's luxury market. Read More
6 Questions Every Marketer in China Is Asking
Digital Luxury Group's experts reveal six key questions every Chinese luxury marketer is asking during the Luxury Society Keynote event in Shanghai. Read More
Augmented Reality, Intelligent Mapping: Fashion And Tech Collide In China
As China's mobile-obsessed consumers develop an interest in fashion, brands are finding that digital marketing via Weibo or WeChat might not be enough to drive shoppers to stores or boost online sales. Read More
Montblanc “Bridge Of Love” Campaign Taps China’s Young Romantics
Perhaps recognizing that Chinese fans are often willing to put a great deal of effort into online giveaways and competitions, Montblanc recently launched a Valentine's Day-themed Sina Weibo contest, "Bridge of Love." Read More
