augmented reality
It’s Time for Luxury Watch Brands to Go Online in China
In China, a land of dynamic digital innovations, how can luxury watchmakers boost their e-commerce and online marketing? Read More
4 Ways Western Luxury Brands Can Localize China Retail
Retailers have replaced universal approaches with personalized experiences and customized products. These are four ways luxury brands can localize in China. Read More
These Global Brands Are Conquering The Virtual World
In today’s post-pandemic reality, the virtual realm offers limitless and safe ways for luxury houses to connect with consumers in China and beyond. Read More
Fairytale Ending for Simone Rocha’s H&M Collab
Irish designer Simone Rocha’s collaboration with H&M crashed the Chinese version of the fast-fashion retailer’s website, which sent her fans into freefall. Read More
Future Tech China: How Can Brands Best Leverage AR in China?
For brands trying to find the sweet spot between AR/VR in retail strategy, they should be mindful of Newton's first law — The Path of Least Resistance. Read More
Does a Lack of Options Mean AR Is Here To Stay?
AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More
How Luxury Is Reaching Consumers During Lockdown
Jing Daily summarizes how Loewe, Prada, Gucci, Manolo Blahnik and YSL Beauty connect with consumers at home via social marketing campaigns. Read More
Chinese Whispers: Japan’s High-end Retailer Takashimaya Exits China, and More
Takashimaya became the latest instance of a foreign retailer who failed to keep up with the quickly-evolving new retail landscape in China. Read More
Chinese Whispers: Crystal Maker Baccarat’s New Face in China, and More
The high-profile French crystal brand Baccarat introduced its first-ever Chinese brand ambassador — actress Tan Zhuo — this week. Read More
Chinese Visitors Flock to LVMH’s Lush Open House
This year's LVMH Les Journées Particulières, the annual open house event, has seen a huge number of visitors from China. Read More
