augmented reality
China’s New Creative Scene Disrupts the Traditional Fashion Industry
In China, emerging luxury brands are shaking up traditional fashion shows, creating ‘story-living’ experiences that strive to build closer connections to their online fashion communities. Read More
Digital Red Envelopes Are a Crucial Marketing Tool in China
No longer just a Lunar New Year tradition, brands are using red envelopes to multiply their reach and convert digital campaigns into in-store purchases. Read More
The 5 Major Digital Trends in China’s High-end Retail
Here are the five most important digital transformation trends that adopted by the high-end department stores in China in 2017. Read More
“We Don’t Believe Chinese are Superficial or Narcissistic,” Says Meitu
Luxury brands love collaborating with the fabulously popular beauty app, but some commentators are worried it’s enabling an unhealthy obsession. Read More
3 Trends Shaping the Future of Retail for Fashion, Lifestyle and Beauty Brands in China
Here are three major trends that retailers need to know before creating their own "New Retail” strategy to serve the experience-seeking Chinese consumers: Read More
Virtual Reality in China: Unlimited Possibilities for Luxury Brands
Chinese consumers favor virtual reality-backed shopping experience. Some luxury brands such as Vacheron Constantin and Dior have taken note of this trend. Read More
3 Ways VR Can Transform Luxury Retailing in China
The Chinese government's recent support of VR technology has spurred initiatives by leading tech companies for its development in the retail space. Read More
Village: How to Combine Tech and Luxury Fashion in China the Smart Way
A recent London panel event helps demystify the ever-evolving relationship between fashion and technology. Read More
From Luxury Fashion to Cars: Alibaba Bets Big on Augmented Reality
Alibaba's investment in WayRay hints at AR's potential for growth and real-world application in China's luxury market. Read More
6 Questions Every Marketer in China Is Asking
Digital Luxury Group's experts reveal six key questions every Chinese luxury marketer is asking during the Luxury Society Keynote event in Shanghai. Read More
