audrey hepburn
How Tiffany’s China Strategy Combats Economic Turbulence
Jing Daily chatted with Tiffany & Co.’s CEO Alessandro Bogliolo on the upcoming Shanghai exhibition, trade war and the brand’s overall strategies in China. Read MoreOpinion: What Retro Luxury Means for China’s Fashionista Millennials
Here are three examples to illustrate the recent retro fashion and luxury trend among the nostalgic Chinese millennial consumers. Read MoreChina Remembers Givenchy For His Ties to Hepburn, the Original KOL
Celebrity remains integral to Givenchy's marketing in China, where Li Yuchun was hired as the brand's first Chinese brand ambassador. Read More