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4 Points That Demystify the Way Women Buy Luxury Cars in China
We spoke with Raul Rios, a luxury car marketing expert, about how Chinese female consumers shop for luxury cars; here's what he said. Read More
China’s Luxury Car Market Shake-Up: Second-Tier Brands Are Gaining Ground
As China is on track to become the largest luxury car market in the world, the fight to capture the growth opportunities is already getting brutal. Read More
How Cadillac Is Using Trump to Reinvent Itself in China
While in the U.S., Trump has hit a record-low approval rating, in China, he is more popular and is the biggest celebrity for the Cadillac brand. Read More
Audi Incites Anger with Controversial Ad that Compares Women to Used Cars
An Audi video advertisement making an analogy between women and second-hand cars has triggered controversy and rage on Chinese social media on Monday. Read More
Porsche Reports Record Sales as Chinese Demand Soars
The German luxury automaker's deliveries to China in the first six months of 2017 increased 18 percent compared to the same period the year before. Read More
Amid Fierce Competition, Luxury Car King Audi Drops 12 Percent in First Half of 2017
In the first half of 2017, Audi had an uncharacteristic sales slump owing in part to a dispute between the luxury car brand and its dealers in China. Read More
Now China’s Ride-Sharing Scene Wants a Piece of the Luxury Market
In a field dominated by electric cars, some platforms are offering premium vehicles to lure aspiring middle class drivers. Read More
Luxury Automakers in China Are Getting Smart about E-Commerce
A new L2 report reveals ways in which carmakers are capitalizing on technology with their Chinese-language online shops, but some brands have room to grow. Read More
Survey: Less Than Half of China’s Car Buyers Are Happy with Their Purchase
A new report by J.D. Power & Associates finds that the average car-buying experience for Chinese consumers has gotten dramatically worse in the past year. Read More
Luxury’s ‘Smart’ Tech Revolution Sees Front Line in China
From Apple to Aston Martin, the global luxury industry has its eyes on high-tech innovation thanks in large part to Chinese demand. Read More
