audi

The German luxury automaker's deliveries to China in the first six months of 2017 increased 18 percent compared to the same period the year before. Read More

In the first half of 2017, Audi had an uncharacteristic sales slump owing in part to a dispute between the luxury car brand and its dealers in China. Read More

In a field dominated by electric cars, some platforms are offering premium vehicles to lure aspiring middle class drivers. Read More

A new L2 report reveals ways in which carmakers are capitalizing on technology with their Chinese-language online shops, but some brands have room to grow. Read More

A new report by J.D. Power & Associates finds that the average car-buying experience for Chinese consumers has gotten dramatically worse in the past year. Read More

From Apple to Aston Martin, the global luxury industry has its eyes on high-tech innovation thanks in large part to Chinese demand. Read More

As Chinese luxury auto purchase motivations shift from status symbol to self-indulgence, brands are changing their advertising strategies in order to adapt. Read More

A roundup of recent digital campaigns on China’s social media, featuring Ray-Ban, Audi, L’Oreal, Blancpain, and BMW. Read More

Luxury carmakers have been slashing prices in China as the government turns up the heat on them with critiques of their high cost inflation. Read More

Despite China's anti-corruption crackdown, the luxury auto market is still seeing significant sales this year—with German brands far ahead of the pack. Read More