audi

One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More

This week's Headlines from China: how Audi resolved a crisis PR with grace and received positive social buzz among Chinese netizens. Read More

Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More

Chinese automaker BAIC debuted its luxury sports car Arcfox at the Geneva Auto Salon. But will this car attract attention in the luxury automotive sector? Read More

While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More

The handling of a fight that broke out as buyers reportedly queued inside a Paris Balenciaga store has led to accusations of discriminatory treatment. Read More

In this edition of The Review, we round up breaking news discussed in our daily newsletter from April 2-6, 2018. Read More

We spoke with Raul Rios, a luxury car marketing expert, about how Chinese female consumers shop for luxury cars; here's what he said. Read More

As China is on track to become the largest luxury car market in the world, the fight to capture the growth opportunities is already getting brutal. Read More

While in the U.S., Trump has hit a record-low approval rating, in China, he is more popular and is the biggest celebrity for the Cadillac brand. Read More