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audi

  • News

    First Chopard, Now Audi. Why Brands Can’t Get IP Right in China

    Lisa Nan  |   Share
    Audi’s recent commercial campaign was called out for being word-for-word plagiarism of a Douyin blogger. Can the luxury carmaker restore its reputation in China? Read More
  • Content Commerce

    Content-Commerce Could Be a Lifeline for Universities in Need of Foreign Students

    Avery Booker  |   Share
    For U.S. educational institutions that increasingly depend on revenue from foreign students, the past four years have been a challenge, with U.S.-China relations under the Trump administration hitting rock bottom… Read More
  • Retail

    Gen Z Favorite Bilibili Moves Further Into Content Commerce

    Ginger Ooi  |   Share
    Bilibili has been boosting its content commerce game through a series of key investments and brand-friendly programming innovations.  Read More
  • The Future of Luxury

    Why Luxury Brands Must Be Innovative

    Daniel Langer  |   Share
    One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More
  • What Brands Can Learn From Audi/Infiniti Ad Flop & More

    Ruonan Zheng  |   Share
    This week's Headlines from China: how Audi resolved a crisis PR with grace and received positive social buzz among Chinese netizens. Read More
  • What Luxury Brands Can Learn from Starbucks About Voice-Assist

    Jessica Rapp  |   Share
    Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More
  • The Future of Luxury

    Chinese Luxury Cars!? Yes, But How Can They Succeed?

    Daniel Langer  |   Share
    Chinese automaker BAIC debuted its luxury sports car Arcfox at the Geneva Auto Salon. But will this car attract attention in the luxury automotive sector? Read More
  • Marketing

    Why China’s Viral Video App Douyin is No Good for Luxury

    Lauren Hallanan  |   Share
    While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More
  • Alleged Balenciaga Store Racism Angers Chinese Consumers

    Yiling Pan  |   Share
    The handling of a fight that broke out as buyers reportedly queued inside a Paris Balenciaga store has led to accusations of discriminatory treatment. Read More
  • The Review: Luxury Funerals, Risky Trade, and 10 New Audi SUVs

    Sam Gaskin  |   Share
    In this edition of The Review, we round up breaking news discussed in our daily newsletter from April 2-6, 2018. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/06/2022

Index LevelDaily Change% Change
227.28-$1.05-0.46%
LVMHKeringRichemont
+$2.84+$0.01-$0.03
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