audi
From boom to uncertainty: Luxury brands face uphill battle as China’s growth slows
Economic downturns, while challenging, offer brands an opportunity to reflect and reinvent themselves. Here are three strategies for navigating China's tricky terrain. Read MoreThe Road Ahead: How Luxury Car Retailers In China Learned To Disrupt
Prestige car brands like Porsche and Tesla are redesigning showroom experiences by drawing inspiration from the world of luxury fashion. Read MoreFirst Chopard, Now Audi. Why Brands Can’t Get IP Right in China
Audi’s recent commercial campaign was called out for being word-for-word plagiarism of a Douyin blogger. Can the luxury carmaker restore its reputation in China? Read MoreContent-Commerce Could Be a Lifeline for Universities in Need of Foreign Students
For U.S. educational institutions that increasingly depend on revenue from foreign students, the past four years have been a challenge, with U.S.-China relations under the Trump administration hitting rock bottom… Read MoreGen Z Favorite Bilibili Moves Further Into Content Commerce
Bilibili has been boosting its content commerce game through a series of key investments and brand-friendly programming innovations. Read MoreWhy Luxury Brands Must Be Innovative
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read MoreWhat Brands Can Learn From Audi/Infiniti Ad Flop & More
This week's Headlines from China: how Audi resolved a crisis PR with grace and received positive social buzz among Chinese netizens. Read MoreWhat Luxury Brands Can Learn from Starbucks About Voice-Assist
Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read MoreChinese Luxury Cars!? Yes, But How Can They Succeed?
Chinese automaker BAIC debuted its luxury sports car Arcfox at the Geneva Auto Salon. But will this car attract attention in the luxury automotive sector? Read MoreWhy China’s Viral Video App Douyin is No Good for Luxury
While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More