audi
First Chopard, Now Audi. Why Brands Can’t Get IP Right in China
Audi’s recent commercial campaign was called out for being word-for-word plagiarism of a Douyin blogger. Can the luxury carmaker restore its reputation in China? Read More
Content-Commerce Could Be a Lifeline for Universities in Need of Foreign Students
For U.S. educational institutions that increasingly depend on revenue from foreign students, the past four years have been a challenge, with U.S.-China relations under the Trump administration hitting rock bottom… Read More
Gen Z Favorite Bilibili Moves Further Into Content Commerce
Bilibili has been boosting its content commerce game through a series of key investments and brand-friendly programming innovations. Read More
Why Luxury Brands Must Be Innovative
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More
What Brands Can Learn From Audi/Infiniti Ad Flop & More
This week's Headlines from China: how Audi resolved a crisis PR with grace and received positive social buzz among Chinese netizens. Read More
What Luxury Brands Can Learn from Starbucks About Voice-Assist
Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More
Chinese Luxury Cars!? Yes, But How Can They Succeed?
Chinese automaker BAIC debuted its luxury sports car Arcfox at the Geneva Auto Salon. But will this car attract attention in the luxury automotive sector? Read More
Why China’s Viral Video App Douyin is No Good for Luxury
While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More
Alleged Balenciaga Store Racism Angers Chinese Consumers
The handling of a fight that broke out as buyers reportedly queued inside a Paris Balenciaga store has led to accusations of discriminatory treatment. Read More
The Review: Luxury Funerals, Risky Trade, and 10 New Audi SUVs
In this edition of The Review, we round up breaking news discussed in our daily newsletter from April 2-6, 2018. Read More
