audi

Chinese automaker BAIC debuted its luxury sports car Arcfox at the Geneva Auto Salon. But will this car attract attention in the luxury automotive sector? Read More

While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More

The handling of a fight that broke out as buyers reportedly queued inside a Paris Balenciaga store has led to accusations of discriminatory treatment. Read More

In this edition of The Review, we round up breaking news discussed in our daily newsletter from April 2-6, 2018. Read More

We spoke with Raul Rios, a luxury car marketing expert, about how Chinese female consumers shop for luxury cars; here's what he said. Read More

As China is on track to become the largest luxury car market in the world, the fight to capture the growth opportunities is already getting brutal. Read More

While in the U.S., Trump has hit a record-low approval rating, in China, he is more popular and is the biggest celebrity for the Cadillac brand. Read More

An Audi video advertisement making an analogy between women and second-hand cars has triggered controversy and rage on Chinese social media on Monday. Read More

The German luxury automaker's deliveries to China in the first six months of 2017 increased 18 percent compared to the same period the year before. Read More

In the first half of 2017, Audi had an uncharacteristic sales slump owing in part to a dispute between the luxury car brand and its dealers in China. Read More