atheleisure
The China Ambition Behind Lululemon’s Footwear Launch
Since the outbreak of the COVID-19 pandemic, citizens’ improved awareness on wellbeing has been underpinning all aspects of life in China. Even though sportswear and many other categories in fashion… Read More
Dior Bets Big on Women’s Athleisure in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
How Zegna Caters to Today’s Novelty-obsessed Chinese Consumers
Alessandro Sartori, the Artistic Director of Ermenegildo Zegna, describes how China's novelty-obsessed consumers are driving them to explore new intersections with athleisure, sportswear, and streetwear. Read More
