artisanal mooncakes
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read MoreHere’s What Mooncakes Tell Us About Millennial Trends in China This Year
Twenty-something fans of the Mid-Autumn Festival mooncakes might be hard pressed to find more traditional flavors as hotel chefs and brand marketers go for the wow factor. Read MoreChina’s Young Foodies are Over the Moon for Artisanal Mooncakes
Vegan ingredients, gelato, and flavors like elderberry and grapefruit are some ways in which lifestyle brands are giving traditional mooncakes a trendy twist for the upcoming Mid-Autumn Festival. Read More