art toys
Why Creed x Robbi Debunks The Need For China-Only Releases
As meta-human Ayayi shows off her Creed x Robbi toy, the fragrance brand’s CEO Sarah Rotheram discusses why they chose to launch worldwide instead of only in China. Read MoreL’Oréal Taps China’s Art Toy Frenzy In The Year Of The Rabbit
Local collectible toy IP RobbiART became a popular partner for fashion and beauty brands on their Chinese New Year marketing campaigns this year. Read MoreFrom Kaws To Pop Mart: What’s Fueling China’s Art Toy Obsession?
Pop Mart is leading China’s love for collectible figurines. In our Chinese Cultural Consumer report, we explore how and why. Read MoreRegulators Open Eyes To China’s Blind Box Problems
With the blind box retail format proliferating from art toys to fashion and luxury brands, China is putting an end to the sector's regulatory vaccum. Read MoreSHANG XIA Hosts Valentine’s Day Art Workshops in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreWhat Do Chinese Cultural Consumers Want?
CCCs who spend on building their interest-based collections (including rare and hard-to-find items) are emerging as VIPs for top brands worldwide. Read More