Arnold Ma
App Watch: Why Luxury Brands Should Harness Zhihu’s Marketing Power
China’s largest Q&A platform, Zhihu, is an insightful way for brands to respond to a shift in cultural attitudes towards luxury spending. Read More
For China’s Ultra Elite, Personal Growth is the New Luxury
A new HSBC Jade report suggests high-net-worth Chinese consumers say personal growth is more important than luxury products. Read More
