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Twenty-something fans of the Mid-Autumn Festival mooncakes might be hard pressed to find more traditional flavors as hotel chefs and brand marketers go for the wow factor. Read More

From Kris Wu to Jackson Wang, many of China's online youngsters are rabidly loyal to their chosen idols. So what happens to the brands when their ambassadors mess up? Read More

The luxury brand boutique concept imagines a demographic of travelers who see themselves first as luxury consumers. If that’s true anywhere, it’s in China. Read More

WeChat marketing agency CuriosityChina highlights best practices on China's leading social media platform, including the use of mini-programs, Moments ads, and HTML5 pages. Read More

In this edition of The Review, we round up breaking news discussed in our daily newsletter from March 26-30, 2018. Read More

"Our biggest issue is always getting luxury brands to look past the word ‘deal’," said the e-commerce platform's Senior Development Director. Read More

Chengdu is not one of the richest or most populous cities in China. Why is it so receptive to luxury brands and high-end malls? Read More

Luxury brands have created specially-designed gift-sets for Mooncakes, the Chinese dessert that are given out during the Mid-Autumn Festival. Read More

Wealthy Chinese luxury consumers have demonstrated huge regional differences when it comes to what they buy online, according to a recent report by Tmall. Read More

In line with China's wealthy consumers demanding that brands deliver luxury lifestyles, Bulgari is set to open its first luxury hotel in mainland China on September 27. Read More