Arc’teryx
Canada Goose Banks on Interactive Pop-Up, Store Openings to Woo Chinese Consumers Closer to Home
Seeing Chinese consumers shopping locally, Canada Goose plans to double its retail footprint by opening four new stores in the country by March 2021. Read More
CCI Take: Chinese Owners Bring International Brands to Double Down on the Market
With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities. Read More
Is China Becoming the World’s Testbed for New Retail?
Having seen revenue plummet at brick-and-mortar stores this year, global brands are using China to experiment with more innovative retail strategies. Read More
Is Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?
How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More
