aranya
Will Xiamen Become The Next Aranya? Louis Vuitton Bets Big On Domestic Travel Boom In China
Luxury powerhouse Louis Vuitton is opening a pop-up store featuring its LV by the Pool collection. What’s the ambition behind the initiative? Read More
From Shanghai To Chongqing, 5 Chinese Fashion Hotspots To Watch In 2023
Having a hyper-local perspective on China’s diverse, established, and emergent fashion hubs will be critical to brands’ success in 2023. Read More
Turning Aranya Pink Was A Stroke Of Genius From Valentino. Here’s Why
Valentino’s Pink PP campaign has been making waves on China’s social media since the house announced its dedicated takeover of the coastal city of Qinhuangdao’s Aranya district. Between September 22… Read More
Louis Vuitton’s Cultural Strategy Behind Its Spin-Off Show In Aranya
Louis Vuitton's menswear spin-off show in Aranya achieved record viewership for the luxury industry, proving the prowess of the house's local strategy. Read More
What LVMH’s North Asia Group President Appointment Means For China
LVMH has named luxury veteran Michael Schriver as group president of North Asia. Will this appointment revitalize the group’s growth in the region? Read More
Valentino’s Pink PP Is Set To Take Over Coastal City Aranya
Valentino's Pink PP will be rampant in the Aranya community, located in the Chinese coastal city of Qinhuangdao, between September 21 and late October. Read More
