AR
Can Lululemon’s Footwear Launch Beef Up Its Growth In China?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Is JD.com’s AR Shoe Try-on Feature The Future of Footwear Retail?
JD.com is launching an augmented reality (AR) footwear feature that could become a new — and profitable — opportunity for online shoe sellers. Read More
Acceleration with Technology for Fashion
Join Jing Daily and Parsons School of Fashion for a live webinar on Wednesday, June 10 at 10:30 a.m. ET as we examine fashion's technology acceleration through the lens of… Read More
Does a Lack of Options Mean AR Is Here To Stay?
AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More
Try Now Buy Now: Armani Beauty Debuts Very First WeChat AR Mini Program
The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat. Read More
Swarovski Caters to Digital-Savvy Chinese Consumers with Omni-Channel Experience
The Austrian crystal producer Swarovski took its new AR store concept to Chengdu, hoping to attract Chinese consumers who make up its biggest market. Read More
Chinese Visitors Flock to LVMH’s Lush Open House
This year's LVMH Les Journées Particulières, the annual open house event, has seen a huge number of visitors from China. Read More
Luxury Brands in China Escalating Store Openings, Upgrade
Luxury brands in China have embarked on a new round of retail expansion in recent months to stay ahead of this fast-evolving consumer market. Read More
The Future of Luxury: First Comes the App, Then Comes the Store
As Chinese consumers are seeking a closer connection to brands, a growing number of smaller e-commerce platforms are joining Alibaba and JD.com in their push into omni-channel retail. Read More
The Review: Alibaba Invests in VR Showroom Ordre, and More
In this edition of The Review, we round up breaking news discussed in our daily newsletter from May 21-25, 2018. Read More
