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CollaBrands: A Special Delivery for Heritage Brands
Creative brand collaborations surprise and delight consumers with unusual pairings for products and experience, with the leading partnerships often creating new markets for the brands involved. Read More
The Return Of Luxury Brick-And-Mortar: 4 Reasons To Go Back
When the world reopens, luxury brick-and-mortar will rebound swiftly, but returning consumers will expect to find something completely different. Read More
3 Reasons ‘Purpose’ Is Today’s Hot New Marketing Trend
Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Read More
China Twitter Lock Signals That US Brands Must Prioritize Human Rights
Now that a new administration in charge, should US companies be prepared to raise their standards on human rights issues? Twitter is already. Read More
Will the West Catch Up With China’s Social Commerce?
Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Read More
Who Benefits from Xiaomi’s Blacklisting?
The US has added China’s second-largest phone maker, Xiaomi, to a blacklist of companies. But who exactly will its investment ban hurt? Read More
Forget 2020: Here Are 21 Luxury Projections for 2021 and Beyond
The next decade in global luxury should see very strong growth in 2021 (and beyond) marking the start of a new roaring twenties. Read More
The Best Collaborations of 2020
Many global and domestic players struggled to keep up in China’s marketplace but some produced innovative and localized collaborations that consumers loved. Read More
Will Apple’s Game Purge Affect Luxury In China?
By December 31, 2020 Apple will remove any remaining paid games that are not approved by Chinese authorities from its app store. Read More
Here’s How Luxury Brands Keep Their Loyal Chinese Customers Buying
Every luxury company looks for innovative ways to earn repeat business, but in the digital age, customer loyalty retention has been hard to come by. Read More
