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As younger Chinese consumers turn increasingly nationalistic, the American business community fears that this newfound patriotism could be weaponized. Read More

The Chinese passion for American brands carries particular significance this year. Brands such as Apple, Nike, Adidas and Estée Lauder sold well. Read More

With their online savvy and serious spending power, Gen Zers are fast becoming a focus for international luxury brands. Here's what you need to know. Read More

Alibaba-invented Single’s Day offers an online shopping frenzy, but one area that has gotten less scrutiny is the environmental impact of the event. Read More

Brands are walking a tightrope in China now as the political unrest in Hong Kong has become a touchy subject, and it all boils down to cultural differences. Read More

For leading luxury groups, the ongoing political unrest in Hong Kong means an uncertain prognosis and concerning position. Read More

China is at the top of their agendas, and not just because of the size of the market. China provides a window into the future of luxury markets. Read More

New Retail models emerging in China can cross borders and influence retailers around the U.S. Online-to-offiline retail will help luxury brands grow. Read More

Do you manage your brand in the right way to be relevant to your consumers? And do you excel on all criteria that drive extreme value? Read More

The luxury brands in the Brand Finance Global 500 2019 have seen overall growth in their brand values, largely due to the expenditure in the Chinese market. Read More