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More Chinese Travelers Are Talking About Accessible Luxury on ‘Little Red Book’
One of China's most popular user-generated cross-border apps, Little Red Book is helping Chinese shoppers abroad track down their favorite affordable luxury brands. Read More
Snapchat Lookalike Snow Provides Untapped Marketing Potential for Brands Targeting China
Korean app Snow's sticker-happy users might create opportunity for brands seeking an omni-channel approach. Read More
Tech Spotlight: Mileslife Gives Chinese Consumers Incentives for Big Travel Spending
Just a year in the making, this mileage earnings app has partnered with major airline loyalty programs targeting Chinese tourists. Read More
What Brands Need to Know About WeChat’s New App-Within-an-App Program
WeChat launches its new "Mini Program" to cut down on the need to download standalone apps. Read More
This App Uses Data to Craft the Ultimate Luxury Shopping Experience for Chinese Consumers
Mihaibao combines algorithms with cross-border e-commerce to make shopping better suited to the individual-minded Chinese consumer. Read More
Fashion App Lawo Takes Celebrity Styling ‘to the Masses’
With a direct line to top fashion experts, Lawo aims to make curated resources and professional styling advice more accessible to China's aspiring fashionistas. Read More
WeChat Campaign Spotlight: Montblanc Gives Chinese Fans a Digital History Lesson
In an elaborately designed digital campaign, luxury pen maker Montblanc tests the tastes of its WeChat followers with an interactive post on the Rouge et Noir heritage fountain pen. Read More
Campaign Spotlight: Mall of Emirates Designs App to Meet Needs of Chinese Shoppers
In addition to launching an English-language app, Dubai's Mall of Emirates released a mobile shopping mall guide specifically targeted to the growing number of Chinese travelers visiting its luxury stores. Read More
Mobile Campaign Spotlight: Michael Kors Launches Stickers on Chinese Photo-Sharing App ‘In’
The monkey keychain Michael Kors debuted in its Chinese New Year collection has been traveling the world thanks to a collaboration with a popular Chinese photo-sharing app "In." Read More
Chinese Social E-Commerce App Forges Online Community of Foreign Brand Fans
With a $10 million funding round, e-commerce startup named Red bets big on combining two things Chinese online shoppers love: social media and foreign brands. Read More
