App Watch
App Watch: Can Plum Become China’s The RealReal?
Recommerce is booming around the world, and China is no exception. But will consumers buy used luxury products there? Plum are betting that it will. Read More
App Watch: Why Luxury Brands Should Harness Zhihu’s Marketing Power
China’s largest Q&A platform, Zhihu, is an insightful way for brands to respond to a shift in cultural attitudes towards luxury spending. Read More
App Watch: Why Western Beauty Brands Should Collaborate with “Beauty Evolution”
To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More
