App Watch
App Watch: Can Kuaishou Help Luxury Reach China’s Mass Audience?
Kuaishou, the short-video platform, may not be originally designed for luxury brands. Will that change as the app reaches 300 million viewers? Read More
App Watch: Why Western Luxury and Streetwear Brands Should Join China’s StockX, Poizon
In five short years, Poizon is challenging the likes of Stadium Goods and StockX to control more of the lucrative Chinese secondary sneaker market. Read More
App Watch: Can Plum Become China’s The RealReal?
Recommerce is booming around the world, and China is no exception. But will consumers buy used luxury products there? Plum are betting that it will. Read More
App Watch: Why Luxury Brands Should Harness Zhihu’s Marketing Power
China’s largest Q&A platform, Zhihu, is an insightful way for brands to respond to a shift in cultural attitudes towards luxury spending. Read More
App Watch: Why Western Beauty Brands Should Collaborate with “Beauty Evolution”
To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More
