anta
Will China’s Ski Fever Cool Down?
This month’s China Collabs Column tests the country’s booming skiwear market and looks at some of the best ski-inspired partnerships. Read More
Why ANTA Brought Home Gold at the Olympics
Official sportswear partner of the 2022 Winter Olympics, ANTA Sports, has been thrust into the global spotlight. But there are other reasons for its boom. Read More
China Can’t Get Enough of Olympic Mascot, Bing Dwen Dwen
Anything related to Beijing's 2022 Olympic mascot, Bing Dwen Dwen — a panda wearing an icy body shell — has sold like crazy in China. Read More
Anta Goes for Gold Partnering with the Beijing Winter Olympics
The Beijing Winter Olympics is kicking off on February 4. Given its influence, will the Games’ official sportswear partner Anta grow its reach in China? Read More
In China, Tech Stocks Tank as Luxury Brands Scramble
Western and Chinese investors are dumping Chinese tech stocks in 2022, which is bad for luxury brands. But can the Spring Festival help? Read More
Anta Versus Adidas: Will the Chinese Sportswear Brand Win?
Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands? Read More
How Luxury Brands Can Tap Into The Tokyo Olympic Games
China has been a strong presence at the Tokyo Olympic Games this year. But can luxury players seize this branding and marketing opportunity? Read More
Who Will Win The Luxury Space Race?
With China stepping up its space exploration, will the country’s wealthy soon want space themes from luxury fashion? Read More
Could Streetwear Be a Global Gateway for Chinese Brands?
The gray area between sportswear and streetwear is where Chinese brands might see the greatest potential to capture global interest. Read More
Li Ning Leads the Charge of Chinese Luxury Brands
While it’s not fully luxury, China’s Li-Ning became the first Chinese brand to enter the Jing Daily KraneShares China Global Luxury Index top 10. Read More
