anta
The great outdoors: China’s appetite for adventure sports booms
With an increasing number of Chinese people engaging in outdoor activities post-pandemic, the rapidly expanding outdoor sports sector presents a promising opportunity for international athletic brands to gain market share.… Read More
Is Nike’s growth chapter in China coming to a close?
Analysts are advising investors against buying Nike shares, saying it’s unlikely to meet its growth target in light of the brand’s woes in China. Read More
Skateboard Culture, Made In China
Skateboard culture is going mainstream in China, winning over new consumers and redefining social norms in the process. Read More
Anta, Li-Ning, Xtep: China’s Sportswear Industry Races Ahead
From Chinese athletes becoming global luxury brand ambassadors to Anta beating Nike’s revenue, China’s sports industry is on a meteoric trajectory. Read More
Anta, Toyota Cuts Ties With Table Tennis Star Zhang Jike Over Sex Tape, Gambling Rumors
Brands have terminated their partnership with the table tennis star after rumors spread that he had shared intimate footage of his ex-girlfriend to pay off debts. Read More
China’s ‘Healthy Appetite’ For Well-being And Sportswear Means More Luxury Opportunities
With well-being a priority on China’s agenda, demand for sportswear is on the rise. How can luxury brands carve out a space in the buoyant sector? Read More
5 Top Chinese Athleisure Brands To Watch Out For In 2023
China’s athleisure market is poised to see continued growth in the coming year. Here are the homegrown brands leading the sector. Read More
China’s Lipstick King Returns After Tank Cake Controversy
After months in exile, Li Jiaqi is back on China’s airwaves. His broadcast drew over 60 million viewers in two hours and sold $17 million worth of goods. Read More
Wang Yibo Denies Rumors Of Involvement In Sex Scandal
On Weibo, the hashtag “Wang Yibo’s team refutes rumors” (#王一博方辟谣#) has gained over 850 million views as the young actor works to clear his name. Read More
JD.Com, Anta Beat Industry Rivals While Capri Gives Conservative Outlook
Despite being hit by COVID-19 disruptions, JD.com managed to outpace China’s retail industry and invite a flurry of luxury brands to its platform. Read More
