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How Luxury Brands Can Profit From China’s Top E-Commerce Trend
On August 5, Jing Daily hosted a webinar on how luxury brands can profit from the different livestreaming trends emerging in China. Read More
Next-Level Livestreaming: How Brands Can Profit From China’s Top E-Commerce Trend
Join Jing Daily and Content Commerce Insider (CCI) on Wednesday, August 5 at 11:30 a.m. ET / 5:30 p.m. GST for the "Next-Level Livestreaming: How Brands Can Profit From China's… Read More
Can London Fashion Week Designers Survive Online?
As fashion weeks try to stay relevant, will London Fashion Week’s new move to an online platform hold up against Shanghai's consumer-facing digital event? Read More
A Fashion Week Season Without China
With the continuing coronavirus crisis, 2020 Fall Fashion Weeks in NYC, London, Milan, and Paris will continue — but without Chinese fashionistas. Read More
How 5 KOLs are Taking Brand Audience Engagement to the Next Level
Brand-sponsored fan makeovers and exclusive events as a KOL’s guest have become such a popular and rewarding brand strategy. Read More
How Luxury Brands Should Measure Influencer ROI
Using scientific methodologies, Kantar China created a new approach for brands to measure their increasing spending on influencers. Read More
Could WeChat Livestream Be a Shortcut For Brands to Sell?
Tencent opened up livestreaming on WeChat in early March, and has seen impressive sales results, we discuss the pros and cons for luxury brands to enter. Read More
Meet Xie Yinglan, China’s Godmother of Fashion Bloggers
Xie was there when the influencer economy took off in China, and despite its constant evolution, she continues to manage many of the most renowned fashion bloggers. Read More
