anna sui
Despite NYFW Going Digital, Brands Struggled to Connect to China
The theme of NYFW was the positive transformations that have emerged from the pandemic, but connections with Chinese audiences were few and far between. Read MoreAt NYFW, Brands Struggle to Connect to China Without KOLs
Jing Daily evaluates how brands connect with their Chinese audiences using our Fashion Week Score. New York F/W 2020 finds brands lacking digital reach. Read MoreAnna Sui Thinks China is Ready to Inspire Asia
Legendary designer Anna Sui made her mark on fashion in the 1990s, but in a very different market, will she be able to win over Chinese consumers now? Read MoreSimon Collins: How China Is Reshaping the Fashion World Order
Ahead of NYFW, Jing Daily spoke with influential fashion educator Simon Collins on how China is about to challenge the current fashion order. Read MoreHow Chinese Consumers Engage With Luxury Livestreamers
Livestreaming has become a compelling new shopping experience in China, but it can also pose challenges for luxury brands. We join livestreamer Haoran during a session at C.O. Bigelow. Read MoreAnna Sui Launches McLuxury Red Envelopes for Chinese Abroad
The collaboration is a peculiar one. Why is a high-end fashion label collaborating with a brand whose main message is value? Read MoreHow China’s Wealthy Online Shoppers Buy Depends on Where They Live
Wealthy Chinese luxury consumers have demonstrated huge regional differences when it comes to what they buy online, according to a recent report by Tmall. Read More30 Chinese Designers to Take Stage at Major Fashion Shows Internationally This Year
30 emerging and veteran Chinese fashion designers including Vivienne Tam and Lanyu will host shows at fashion week in New York, London, Milan and Paris. Read More‘China Red’ Takes Hold As Top Fashion Week Trend
The bright, auspicious hue joins Chinese-inspired designs, Chinese models, and Chinese stars at this season's runway shows. Read MoreChinese Models Make Their Mark On New York Fashion Week
For American designers hoping to gain the attention of Chinese fashionistas, Chinese models were a runway must at New York Fashion Week. Read More