anime
Why brands need to pay attention to China’s proposed ban on ‘offensive attire’
China has proposed a law that would ban clothing that “hurts the feelings of the Chinese nation." Should brands start treading lightly? Read More
China’s Gen Z, Kidults Fuel Luxury x Anime Collabs In 2023
More than 50 luxury brands launched anime pieces on Tmall Luxury Pavilion in March, pointing to the power of the Japanese genre. Read More
Making Subculture Into Culture: Why Luxury Loves Anime
Why the likes of Gucci and Loewe are turning to anime and manga to make luxury wares into instant collectibles. Read More
How Luxury Brands Can Market Christmas in China
Christmas isn’t officially observed in China, But millennials and Gen Zers have reinterpreted it in a Chinese way, and luxury brands should take advantage. Read More
How Luxury Brands Can Tap Into Crowdfunding Success in China
Over 40,000 fans signed up to a crowdfunding scheme for Bilibili’s popular anime Link Click, breaking anime merchandise crowdfunding records in China. Read More
Will Luxury Hold Bilibili’s Sexism To Account?
Bilibili is being called out by netizens for propagating sexist content. Why aren’t international fashion brands taking a stand? Read More
Can Luxury Reach Gen Z With Anime?
For China’s Gen Zers, dressing up as virtual characters is now mainstream. But can luxury strike gold by mining this growing pastime? Read More
Bilibili and Taobao Partner on E-Commerce
Video streaming site Bilibili teamed up with Alibaba’s online marketplace Taobao, seeking to monopolize on the content-driven e-commerce. Read More
