angelababy
The Highs and Lows of Working with a Hot Young KOL, Explained by Brian Buchwald
Looking to work with a hot young KOL? You might want to read this interview with Brian Buchwald, CEO of marketing agency Bomoda, first. Read More
Trending: After Dior, Angelababy Is UGG’s New Brand Ambassador
Today on social media, Chinese consumers are talking about Angelababy as UGG's new brand ambassador and Gigi Hadid's apology for her 'racist' video. Read More
This Report Ranks China’s Top Celebrities by Commercial Value
A new report examines the influence and commercial value for brands of 400 Chinese celebrities in the first half of 2017, and the results may surprise you. Read More
Trending in China: Angelababy’s Throwback Looks in Founding of an Army
From the star-packed cast of China's patriotic new film to Mr. Bags's 3 million followers, here's what Chinese consumers are buzzing about on social media. Read More
10 Rising Female Brand Ambassadors in China You Should Know
International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost
'Little Fresh Meat,' the handsome young men in ad campaigns for women's products, are a growing phenomenon in China as brands aim to leverage their sex appeal. Read More
Dior CEO Says China Is a ‘Growing Priority’
China is a 'growing priority' for Christian Dior, according to the Parisian fashion brand’s CEO Sidney Toledano in a recent interview. Read More
Internet Celebrities Angelababy, Papi Jiang Are China’s Youngest Philanthropists
Hurun's latest philanthrophy ranking names some exciting young donors but suggests that charitable giving doesn't match the growth of wealth in China. Read More
Tag Heuer Names Angelababy Brand Ambassador, Shrugs Off Dior Controversy
Swiss luxury watch brand Tag Heuer appoints the controversial Chinese celebrity Angelababy its brand ambassador on the heels of the Dior controversy. Read More
Dior’s Controversial New Ambassador Notably Absent from Show
Christian Dior's controversial new China ambassador, Angelababy, was absent from the recent cruise collection show as debate about her raged on online. Read More
