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Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More
Chinese Counterfeiters’ Hot Product in 2019? Peppa Pig Couture
The Peppa Pig market, with 800 global licenses, is so lucrative it has spurred counterfeiters in China, some that entwine the pig with brand logos from Dior and Supreme. Read More
Chinese Whispers: WeChat Adds “Stories” Feature in the Latest Update, and More
WeChat's newest "Time Capsule" feature, similar to Instagram Stories, allows users to post instant videos that last for 24 hours. Read More
All Atwitter in China: Kim Kardashian Joins Social Media Beauty Site ‘Little Red Book’
Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More
These Over 70s Fashion Influencers Take Chinese Millennials by Storm
Marie Claire China’s latest editorial effort features eight silver generation fashion influencers, who have inspired the country’s millennial generation. Read More
Part II: The 6 Female Instagram Stars Taking China By Storm
For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More
Dior’s Feminist Message Feels Much More Muted in China
Many Chinese consumers are still saying “C’est Non, Non, Non, et Non” to feminism. Read More
The 10 Most Influential Fashion Stylists in China
Behind every successful celebrity, there is a powerful stylist. Read More
Katy Perry Visa Denial? Here Is A Sociopolitical Checklist for Hiring Celebrities in China
Making celebrities the public face of luxury brands has become an increasingly risky strategy in China. Make sure you know these 5 issues before hiring one. Read More
Social Media Unavoidable for Chinese Mobile Commerce
By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands. Read More
