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Can An Online French Couture Show Win Over Chinese Luxury Fans?
Paris couture shows are being staged online from July 6 to July 9, and Dior garnered exceptional praise from Chinese audiences for its online presentations. Read More
Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
Why Dior’s Customizable Bag Fell Flat
Dior’s personalization service on its iconic Book Tote handbag features embroidered Chinese characters that failed to resonate with local clientele. Read More
How Transparent Should Brands Be During Lockdown?
As brands around the world contemplate lockdown, they are adapting a variety of social tactics to reveal more to their fans online. Read More
As Inflation Eases, What Will Make Chinese Consumers Spend More?
China's apparel market is still under strain as consumer inflation lowered in March. While cities gave out vouchers to entice spending, luxury brands should offer more. Read More
How Can Brands Target China’s Booming Wedding Industry?
In China, the past five years has seen the wedding industry revenue grow at an exuberant rate. What can luxury brands do to get their slice of the pie? Read More
Can This New Reality Show Make Chinese Streetwear Cooler?
Following the success of The Rap of China, can IQiyi recreate it’s winning formula with a show focused on a Tokyo pop-up store run by Kris Wu? Read More
Jing Daily’s Top 5 Articles for 2019
This year was certainly eventful. From Burberry’s bizarre Chinese New Year campaign to a roll call of brand missteps, here are Jing Daily's top 5 articles of 2019. Read More
R3 Nov: Will Actress Yang Zi’s Onscreen Popularity Translate to Commercial Success?
Yang has differentiated herself from other popular actresses like Yang Mi and Angelababy, whose commercial success in fashion overshadowed their acting career. Read More
What is a KOC? Behind China’s Latest Influencer Trend
KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More
