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How China is Changing the Definition of Luxury
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read MoreParis Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read MoreHow adidas’ 2021 Campaign Won Chinese New Year
Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign. Read MoreAlibaba Group & Richemont Confirm $1.1B Investment In Farfetch
The luxury online marketplace Farfetch has been upping its China credentials recently. Now, Chinese e-commerce giant Alibaba is reportedly investing in it. Read MoreDior Bets Big With Blockbuster Exhibition
As brands around the world continue to postpone their events, Dior has opened one of the world’s first physical fashion exhibitions in the post-COVID world. Read MoreCan An Online French Couture Show Win Over Chinese Luxury Fans?
Paris couture shows are being staged online from July 6 to July 9, and Dior garnered exceptional praise from Chinese audiences for its online presentations. Read MoreCan Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read MoreWhy Dior’s Customizable Bag Fell Flat
Dior’s personalization service on its iconic Book Tote handbag features embroidered Chinese characters that failed to resonate with local clientele. Read MoreHow Transparent Should Brands Be During Lockdown?
As brands around the world contemplate lockdown, they are adapting a variety of social tactics to reveal more to their fans online. Read MoreAs Inflation Eases, What Will Make Chinese Consumers Spend More?
China's apparel market is still under strain as consumer inflation lowered in March. While cities gave out vouchers to entice spending, luxury brands should offer more. Read More