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Will Instagram’s New Translation Tool Win Over Chinese Consumers?
Key Takeaways: With their focus squarely on China’s usual social media suspects of WeChat, Weibo, Douyin, Xiaohongshu, and others, global brands often dismiss Instagram as irrelevant to their Chinese marketing… Read More
What Brands Need To Know About Young China’s Surgery Boom
Unlike the West’s focus on individuality, a unified standard of beauty haunts Chinese women, so they require different messaging from Western brands. Read More
Why Bling Never Went Out Of Fashion
Jing Daily outlines why bling will remain in style in China and should even be considered integral to luxury brand offerings. Read More
Why Sex Doesn’t Always Sell in China
Sexual imagery has been used to create sensory impressions since marketing began. But today, what societies want to see has changed, especially in China. Read More
What’s Behind Farfetch’s Success In China?
Farfetch’s VP of Greater China and APAC, Alexis Bonhomme, spoke with Jing Daily about post-pandemic luxury e-commerce in China and the company’s future. Read More
How China is Changing the Definition of Luxury
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read More
Paris Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read More
How adidas’ 2021 Campaign Won Chinese New Year
Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign. Read More
Alibaba Group & Richemont Confirm $1.1B Investment In Farfetch
The luxury online marketplace Farfetch has been upping its China credentials recently. Now, Chinese e-commerce giant Alibaba is reportedly investing in it. Read More
Dior Bets Big With Blockbuster Exhibition
As brands around the world continue to postpone their events, Dior has opened one of the world’s first physical fashion exhibitions in the post-COVID world. Read More
