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From Heytea To Hand In Hand: Fendi Bets Big On China
Fendi flooded Chinese social media this week, shocking consumers with a surprising Heytea collaboration to promote its Beijing Hand In Hand exhibition. Read MoreWill Instagram’s New Translation Tool Win Over Chinese Consumers?
Key Takeaways: With their focus squarely on China’s usual social media suspects of WeChat, Weibo, Douyin, Xiaohongshu, and others, global brands often dismiss Instagram as irrelevant to their Chinese marketing… Read MoreWhat Brands Need To Know About Young China’s Surgery Boom
Unlike the West’s focus on individuality, a unified standard of beauty haunts Chinese women, so they require different messaging from Western brands. Read MoreWhy Bling Never Went Out Of Fashion
Jing Daily outlines why bling will remain in style in China and should even be considered integral to luxury brand offerings. Read MoreWhy Sex Doesn’t Always Sell in China
Sexual imagery has been used to create sensory impressions since marketing began. But today, what societies want to see has changed, especially in China. Read MoreWhat’s Behind Farfetch’s Success In China?
Farfetch’s VP of Greater China and APAC, Alexis Bonhomme, spoke with Jing Daily about post-pandemic luxury e-commerce in China and the company’s future. Read MoreHow China is Changing the Definition of Luxury
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read MoreParis Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read MoreHow adidas’ 2021 Campaign Won Chinese New Year
Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign. Read MoreAlibaba Group & Richemont Confirm $1.1B Investment In Farfetch
The luxury online marketplace Farfetch has been upping its China credentials recently. Now, Chinese e-commerce giant Alibaba is reportedly investing in it. Read More