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WeChat's newest "Time Capsule" feature, similar to Instagram Stories, allows users to post instant videos that last for 24 hours. Read More

Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More

Marie Claire China’s latest editorial effort features eight silver generation fashion influencers, who have inspired the country’s millennial generation. Read More

For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More

Many Chinese consumers are still saying “C’est Non, Non, Non, et Non” to feminism. Read More

Behind every successful celebrity, there is a powerful stylist. Read More

Making celebrities the public face of luxury brands has become an increasingly risky strategy in China. Make sure you know these 5 issues before hiring one. Read More

By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands. Read More

Looking to work with a hot young KOL? You might want to read this interview with Brian Buchwald, CEO of marketing agency Bomoda, first. Read More

Today on social media, Chinese consumers are talking about Angelababy as UGG's new brand ambassador and Gigi Hadid's apology for her 'racist' video. Read More