amorepacific
Is Off-White’s Popularity Cooling Down?
Once called the “hottest brand on the planet,” Off-White has fallen in popularity over recent years. Can a push into China rekindle its coolness? Read More
Why Streetwear Brands Must Have A WeChat Strategy For China
Influenced by Chinese reality shows, streetwear’s popularity in China has seen a massive rise in popularity over the last five years via social platforms. Read More
Another K-Beauty Brand Bites the Dust In China
Amorepacific-owned Innisfree is packing up its bags in China, with plans to shutter about 170 stores by the end of this year. Read More
Six Brand Collaborations Chinese Consumers Loved in March 2021
Our picks of some of the most memorable brand collaborations in China in March 2021, featuring Longchamp, Off-White and more. Read More
Is K-Beauty’s Reign Coming To A Close?
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be. Read More
How Luxury Beauty Brands Are Adapting to Upheaval in China Ahead of the Holidays
Luxury beauty brands are adapting to China's regulations and the crackdown on daigou shoppers, but the brands are optimistic on the future of travel retail. Read More
Chinese Cosmetic Brand ‘Sulansoo’ Found Guilty of Copying Korea’s ‘Sulwhasoo’
A Shanghai court said the English trademark of Sulansoo confuses consumers with the Sulwhasoo brand. Read More
Sulwhasoo Looks Outside China to Mitigate Risk
The brand's emphasis on natural ingredients has served them well in China, but with the challenges of operating there increasing, they are eager to grow other markets. Read More
J-beauty Is Dethroning K-beauty in China
Last year's travel ban, a reaction to Korea's THAAD missile defense system, is only partly to blame. Japanese beauty brands are also seen as higher quality. Read More
