Ambush
SHANG XIA Hosts Valentine’s Day Art Workshops in Shanghai
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Farfetch Launches Curated Galleries To Lure Out China’s Consumers
In addition to creating the physical connections that Chinese consumers are craving, the Farfetch community gallery events were also highlighted by intelligent partnerships. Read More
Can This New Reality Show Make Chinese Streetwear Cooler?
Following the success of The Rap of China, can IQiyi recreate it’s winning formula with a show focused on a Tokyo pop-up store run by Kris Wu? Read More
Can China Ignite the Wearable Tech Market with Smart Eyewear?
Wearable tech has been a failing market until a new Huawei and Gentle Monster collaboration sparked China's latest obsession: Smart eyewear. Read More
Galeries Lafayette Bets Big on Hip and Edgy Brands in Shanghai
By eschewing mainstream luxury brands and focusing on niche labels, Galeries Lafayette has created a unique selling point for itself in Shanghai, although one that also comes with risk. Read More
