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Amazon Competitor Temu Ranks Third In App Downloads After A Month
Pinduoduo-owned e-tailer Temu has won over American consumers with its rock-bottom prices, skyrocketing from 136th on the App Store to No. 3 in downloads. Read MorePinduoduo Versus Amazon: Can China’s E-commerce Giant Win On US Turf?
Backed by China’s price-sensitive consumers, Pinduoduo has beaten rivals Alibaba and JD.com in revenue growth. But can it replicate success in the US? Read MoreIs Athletic Retailer Baleaf China’s Rival to Lululemon?
Dubbed the affordable version of Lululemon, Baleaf is a best-seller in Amazon’s Yoga category. But can the Chinese brand take the lead in DTC athlesiure? Read MoreChinese Swimwear Brand Cupshe Makes Waves in the US
An outbound company from China has become one of the most popular swimwear brands in the US. What’s the secret to their success? Read MoreIs the US ‘Notorious Markets’ List Anti-China?
Chinese e-commerce websites AliExpress and WeChat have been added to the US government's latest “notorious markets” list. But is their inclusion warranted? Read MoreBehind C-Beauty Disruptor Florasis’ Global Expansion
Florasis has ridden the hype wave of Chinese beauty to become a global phenomenon. Here’s what it did to challenge competitors in international markets. Read MoreFashion Needs to Reconcile Its Role in the Climate Reckoning
A UN climate report has sounded a “code red for humanity.” How should fashion — the world’s second biggest polluter — respond? Read More4 Reasons To Invest In Physical Luxury Stores
The global pandemic provided a surge in e-commerce shopping, but there are signs that traditional luxury spaces are gaining in importance again. Read MoreOngoing Pandemic to Fuel Brand-Funded Content in 2021
With consumers around the world still spending a significant amount of time at home — whether by choice or as required by law — traditional marketing strategies will become even… Read MoreE-Commerce Livestreaming Hits the Global Mainstream
Livestreaming has become big business in China in recent years, as platforms and brands alike have seized the opportunity to reach consumers and nudge them along the path to seamless… Read More