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Chinese Swimwear Brand Cupshe Makes Waves in the US
An outbound company from China has become one of the most popular swimwear brands in the US. What’s the secret to their success? Read More
Is the US ‘Notorious Markets’ List Anti-China?
Chinese e-commerce websites AliExpress and WeChat have been added to the US government's latest “notorious markets” list. But is their inclusion warranted? Read More
Behind C-Beauty Disruptor Florasis’ Global Expansion
Florasis has ridden the hype wave of Chinese beauty to become a global phenomenon. Here’s what it did to challenge competitors in international markets. Read More
Fashion Needs to Reconcile Its Role in the Climate Reckoning
A UN climate report has sounded a “code red for humanity.” How should fashion — the world’s second biggest polluter — respond? Read More
4 Reasons To Invest In Physical Luxury Stores
The global pandemic provided a surge in e-commerce shopping, but there are signs that traditional luxury spaces are gaining in importance again. Read More
Ongoing Pandemic to Fuel Brand-Funded Content in 2021
With consumers around the world still spending a significant amount of time at home — whether by choice or as required by law — traditional marketing strategies will become even… Read More
E-Commerce Livestreaming Hits the Global Mainstream
Livestreaming has become big business in China in recent years, as platforms and brands alike have seized the opportunity to reach consumers and nudge them along the path to seamless… Read More
Could Alibaba Try to Acquire Farfetch?
Although an acquisition of Farfetch by Alibaba remains — no pun intended — farfetched, in many ways it would be a logical combination. Read More
Future Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives
The games known as MOBAs (Multiplayer Online Battle Arenas) excel at content-commerce, and they also happen to be one of the two things Tencent is best at. Read More
Takeaways From McKinsey’s 2020 Holiday Season Report
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Read More
