ALV
Here Is The Only Good Pricing Strategy For Luxury Brands
Pricing is incredibly important for luxury businesses because many of them destroy brand equity when they lower prices in search of fast, easy growth. Read More
Why Common Pricing Errors Cost Luxury Brands their Future
The value of a luxury product is not in its materials or the time it took to create it. It's driven by an intangible, yet enormous value component, its ALV. Read More
Is WeChat’s Short-Video Feature Suitable for Luxury Brands?
WeChat is testing its short-video feature to compete in the fast-growing short-video industry. How useful is this new feature for luxury brands marketing? Read More
Why Luxury Brands Price Their Products Incorrectly
While it seems like luxury pricing should factor in production costs and the competition's prices, but the most important factor is ALV. Read More
