alter

With platforms like Labelhood, brands are now paying for the privilege of showcasing their collections. Production values have risen as brands fight to be noticed, and this financial pressure is leaving emerging designers out in the cold. Read More

Overseen by specially made scarecrow mannequins, fashion lovers in Shanghai recently packed into the independent multi-brand boutique Alter to celebrate the store's second anniversary. Read More

Offering hand-picked collections and designers not readily available in China, multi-brand boutiques cater to a niche shopper with a more discriminating and knowledgeable understanding of the global fashion scene, rather than the logo-saturated mass-market consumer. Read More

Established in Beijing three years ago with a singular focus on stocking and promoting the work of China's up-and-coming designers, Dong Liang Studios has developed a reputation as a go-to boutique for fashion-forward Chinese and expats alike. Read More

Recently, Jing Daily met up with Elaine and Stanley of The Olive Shoppe to discuss their innovative (and nomadic) business philosophy and vision, and how it fits in a complicated and ever-changing China. Read More

With the emergence of a niche buyer base for lesser-known fashion brands and designers in cities like Beijing and Shanghai, a handful of curated multi-designer stores have opened in (or expanded into) the Chinese Mainland in recent years. Read More

Founded in December 2009, Le Lutin stocks an ever-changing array of designers and independent brands from around the world, among them Preen, Jenni Kayne, Jen Kao, Boy by Band of Outsiders, TBA and Ran Fan. Read More

With the emergence of Chinese independent designers and a niche buyer base, a handful of curated multi-designer stores have opened in recent years in cities like Beijing and Shanghai. Read More