alma

Louis Vuitton opened its new Beijing women's store on Friday with a star-studded party featuring Fan Bingbing, Du Juan, Liu Wen, and a few mannequins showing off decidedly logo-free looks that line up with the brand's new marketing strategy. Read More

One month after appointing actress Fan Bingbing as the brand ambassador for its Alma handbag, this week Louis Vuitton rolled out four special-edition color schemes aimed squarely at the mainland China market. Read More