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Allbirds

  • Market Analysis

    Venture Capitalists Bet Big On Luxury

    Adina-Laura Achim  |   Share
    Even before COVID-19, VC funds were betting on the personal luxury goods market. But its resilience post-pandemic is making it even more appealing. Read More
  • Why China’s Millennials Are Targeting These Silicon Valley Brands

    Jiaqi Luo  |   Share
    West Coast DTC brands are known for promoting ethical production and sustainability. But they’ve become popular in China for their connection to Silicon Valley elites. Read More
  • Marketing

    How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands

    Tanya Van Gastel  |   Share
    Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
  • Companies

    The Unique Challenges of Selling Fashion in China

    Marc Bain  |   Share
    Connecting with Chinese shoppers often requires a very different set of tools than US and European companies use at home. Read More
  • Companies

    D2C Brand Perfect Diary is Disrupting China’s Beauty Market

    Ruonan Zheng  |   Share
    How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More
  • Fashion

    A New Luxury Platform from Amazon?

    Yaling Jiang  |   Share
    Amazon plans to launch a new online luxury platform to expand the e-commerce giant’s reach into the global luxury landscape. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 05/20/2022

Index LevelDaily Change% Change
223.35+$1.340.6%
View Index

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